Biography of Nitin Jain: Co-founder at Assert AI & Machodalo -Entrepreneur
Biography of Nitin Jain:
Nitin Jain is a co-founder at Assert AI and a dedicated
serial entrepreneur with a passion for creating value across the startup
ecosystem. Currently, he is driving Assert AI, an AI Computer Vision venture,
with a vision to become the largest player in this domain. Assert AI helps
clients make meaningful decisions by analyzing CCTV feeds. Their solutions
range from alerts on PPE violations and no-entry zones to facial recognition
access and productivity analysis, such as packet counting and truck turnaround
times. These innovations provide real-time access to crucial information,
helping organizations make timely and accurate decisions.
Academic Excellence and Continuous Learning
Nitin’s academic journey is marked by excellence and
continuous learning. He earned a B.Tech from the Indian Institute of
Technology, Bombay (IIT Bombay), where he held leadership roles such as General
Secretary and Social Secretary of his hostel. He was also actively involved in
the Entrepreneurship Cell and Avenues, IIT Bombay’s business festival.
Furthering his expertise, Nitin obtained a Certificate in Production and
Inventory Management (CPIM) from the American Production and Inventory Control
Society (APICS) and completed a summer internship on Thin Films at the
University of Twente. He also pursued an Executive Program in Business Management
at the Indian Institute of Management, Calcutta. Nitin's commitment to
education and professional development underscores his dedication to innovation
and leadership in the entrepreneurial ecosystem.
Early Career and Consultancy Experience
Earlier in his career, Nitin co-founded Infolitics, an
information research company specializing in market and intellectual property
research. In this role, he was involved in every aspect of the organization,
from business development to strategy and operations. His consultancy
experience also includes senior roles at Netscribes, Capgemini Consulting, and
2S Consulting, where he handled projects in supply chain management and
business intelligence, further broadening his expertise across different
domains.
Commitment to Social Causes and Education
Nitin has also been actively involved in social initiatives,
notably with REACHA, an NGO working to improve the quality of education in
Indian schools. From 2008 to 2011, he headed the Mumbai operations, conducting
energy conservation programs in schools. This role underscored his commitment
to social responsibility and education, balancing his professional endeavors
with impactful community service.
Biography of Nitin Jain: Co-founder at Assert AI & Machodalo -Entrepreneur/Success story of Nitin Jain/Assert AI & Machodalo/Life story of Nitin Jain
Strategic Leadership at OYO Rooms and PerkinElmer
Nitin's career includes a pivotal role at OYO Rooms, where
he was the Head of Western India Operations. In just eight months, he
successfully expanded operations to 80 hotels, highlighting his strategic and
operational expertise. Additionally, at PerkinElmer, he led the Strategic
Research Center of Excellence and managed strategic research functions, further
refining his skills in creating comprehensive research and analytics frameworks
that support organizational excellence.
A Track Record of Success
Before co-founding Assert AI, Nitin was the founder and CEO
of Machadalo, a hyperlocal advertising platform that garnered attention from
major media outlets like NDTV, ET Now, Times Now, VC Circle, and YourStory.
Nitin enjoys mentoring startups on strategy, operations, and marketing,
leveraging his extensive entrepreneurial experience. His success story includes
establishing Mumbai operations for OYO Rooms, where he expanded the network to
80 hotels within seven months, demonstrating his ability to scale businesses
rapidly and effectively.
Diverse Expertise in Research and Analytics
In 2006, Nitin founded Infolitics, a research and analytics
firm based in Mumbai. Infolitics provided services in business research, data
analytics, market research, intellectual property, sourcing and procurement,
entry strategy to India, and sales and marketing support. His role at
Infolitics honed his skills in providing critical insights and strategic
guidance to businesses, setting a strong foundation for his future ventures.
The Birth of Assert AI: Job Philip's Inspiration
After over a decade in investment banking, Job Philip found
his calling in AI-human collaboration in 2019. His journey began in 2016 when
extensive travels to China with a portfolio company exposed him to the marvels
of AI, particularly facial recognition. This experience convinced him of AI's
standalone potential, leading him to co-found Assert AI in 2019 with Nitin
Jain, whom he had met at IIT Bombay. Job’s passion for AI and its
transformative capabilities laid the foundation for their venture.
Building Centers of Excellence
At PerkinElmer, Nitin established a global knowledge, market
entry strategy, and analytics function to create a Center of Excellence for all
company-wide research requirements. His ability to build and manage
comprehensive research functions from scratch highlights his strategic vision
and operational expertise. This experience was crucial in shaping the
innovative solutions offered by Assert AI, positioning the company as a leader
in AI-driven video analytics.
Leadership and Mentorship
Nitin Jain excels in building and scaling business
operations, networking, and leading high-performing teams. His leadership
skills have consistently driven successful outcomes, making him a valued mentor
to many startups. His commitment to mentoring team members and nurturing talent
has been a cornerstone of his professional journey, fostering an environment of
growth and innovation within his ventures.
Mimicking Human Vision: The Technology Behind Assert AI
Assert AI’s technology mimics human vision by interpreting
and understanding visual data. By feeding robust algorithms with extensive
data, the system learns to recognize patterns and objects, eventually becoming
proficient in real-time detection of anomalies such as intrusions, fires, PPE
violations, thefts, and material handling irregularities. This technology
extends beyond manufacturing and supply chain processes, offering valuable
insights in retail, healthcare, and traffic management.
Industry Recognition and Future Prospects
Assert AI’s innovative approach earned it the second place
in YourStory’s Tech30 list for 2023. In November, the startup raised $2 million
from Prashant Purker, former managing director and chief executive of ICICI
Venture, and agritech startup Arya.ag. Assert AI continues to lead the way in
transforming video analytics with its advanced AI solutions.
Diverse Expertise: Nitin Jain’s Multi-faceted Career
With over 15 years of experience, Nitin Jain brings a rich
and diverse background to Assert AI. His career spans roles as a consultant and
business researcher at Capgemini and PerkinElmer, and entrepreneurial ventures
including his most recent role as Founder and CEO of Machadalo, a hyperlocal
advertising platform. His broad expertise has been pivotal in shaping the
innovative solutions offered by Assert AI.
Conclusion
Nitin Jain, the Chief Strategy and Marketing Officer at
Assert AI, is a visionary entrepreneur dedicated to enriching the startup
ecosystem. An alumnus of IIT Bombay, he previously led Western India Operations
for OYO Rooms and founded Machadalo, a venture highlighted by media giants like
NDTV Unicorn, ET Now, Times Now, VC Circle, and YourStory. Nitin’s leadership
and extensive experience have been instrumental in driving Assert AI towards becoming
a leading player in the Computer Vision domain. Interestingly, Nitin is also
known for his melodious singing, a talent well appreciated by his colleagues
and friends.
Key Dates and Milestones in Nitin Jain's Career
2006-2008: Co-founded Infolitics, specializing in market research
and intellectual property research.
2014-2015: Head of Western India Operations at OYO Rooms,
expanding operations to 80 hotels.
2015-2017: Founded and served as CEO of Machadalo, a
hyperlocal advertising platform.
December 2017-Present: Co-founded Assert AI, providing AI
computer vision solutions across various industries.
November 2023: Assert AI raised $2 million in funding and
earned second place in YourStory’s Tech30 list for 2023.
