Biography of Mitali Shetty: Founder & Product Marketer in Reo.Dev-Entrepreneur
Story of Mitali Shetty: A Trailblazer in Product Marketing
From Electronics Engineering to Product Marketing
Mitali Shetty’s professional journey began with a Bachelor’s
Degree in Electronics Engineering from K. J. Somaiya Institute of Technology.
Although her academic background was rooted in engineering, Mitali's career
trajectory took a significant turn towards marketing, driven by her interest in
digital communication and product strategy.
Advanced Studies in Digital Marketing
To deepen her expertise in marketing, Mitali pursued a Post
Graduate Certification in Digital Marketing and Communication from MICA, Pune.
This advanced education equipped her with the skills needed to excel in the
fast-evolving field of digital marketing, setting the stage for her future
roles in product marketing.
Early Career in Content and Marketing
Mitali’s career in marketing began at The Alchemists Ark Pvt
Ltd, where she worked as a Training Content Specialist. Over two years, she
developed training materials that helped shape internal processes and enhance
employee skills. Her experience here laid the groundwork for her later roles in
product and content marketing.
Expanding Horizons at DelphianLogic Technologies
At DelphianLogic Technologies, Mitali took on the role of
Corporate Marketing Specialist and later as Product Content Specialist. Her
responsibilities included creating engaging content and strategizing corporate
marketing initiatives. This role expanded her expertise in B2B marketing and
content design, preparing her for more senior positions.
Growth in Product Marketing with Searce Inc
Mitali’s next major role was at Searce Inc, where she served
as a Product Marketing Content Strategist. Here, she focused on developing
content that supported product marketing efforts, including product videos and
social media campaigns. This role honed her skills in content marketing and
sales enablement.
Biography of Mitali Shetty: Founder & Product Marketer in Reo.Dev-Entrepreneur /Startup/Investor/Age/Net worth/Success story of Mitali Shetty &Reo.De
Senior Product Marketing Roles
Her expertise in product marketing was further recognized at
UpsideLMS (now Invince), where she worked as a Product Marketing Specialist.
Mitali’s role involved creating and managing product content, which included
competitive intelligence and product education. She then advanced to a Senior
Product Marketing Manager position at 6sense, where she specialized in
positioning, go-to-market strategy, and customer marketing.
Leading at Cascade
Before joining Reo.Dev, Mitali worked as a Senior Product
Marketing Manager at Cascade. Her role involved driving product-led growth
strategies and enabling sales through effective marketing practices. This
position solidified her expertise in customer marketing and product adoption
strategies.
Joining Reo.Dev
In July 2023, Mitali joined Reo.Dev as part of the founding
team in product marketing. At Reo.Dev, she applies her extensive experience to
drive product adoption and enhance customer marketing efforts. Her role
involves developing go-to-market strategies and ensuring effective product
training and sales enablement.
Expertise in B2B SaaS and Storytelling
Mitali’s specialization lies in B2B SaaS product marketing,
where she excels in product positioning, messaging, and use case articulation.
Her knack for engaging storytelling and content design plays a crucial role in
her ability to connect with target audiences and drive product success.
A Legacy of Innovation and Impact
Mitali Shetty’s career reflects a commitment to innovation
and excellence in product marketing. From her technical background in
engineering to her leadership in digital marketing and product strategies, she
continues to make a significant impact in the industry, shaping how products
are marketed and adopted in the competitive B2B landscape.
Timeline for Mitali Shetty’s career
2012: Graduates with a Bachelor’s Degree in Electronics
Engineering from K. J. Somaiya Institute of Technology.
2014: Completes Post Graduate Certification in Digital
Marketing and Communication from MICA, Pune.
2014: Begins career as a Training Content Specialist at The
Alchemists Ark Pvt Ltd.
2016: Joins DelphianLogic Technologies as Corporate
Marketing Specialist and later Product Content Specialist.
2018: Moves to Searce Inc as a Product Marketing Content
Strategist.
2020: Advances to Product Marketing Specialist at UpsideLMS
(now Invince).
2022: Becomes Senior Product Marketing Manager at Cascade.
July 2023: Joins Reo.Dev as a founding team member in
product marketing.
