Biography of Maxson Lewis: Co-founder and CEO of Magenta Mobility-Entrepreneur
Story of Maxson Lewis: Electric Mobility
Early Career and Education
Maxson Lewis, the dynamic Founder and Managing Director of
Magenta Mobility, has a storied career that spans over two decades, blending
his passions for technology and sustainability. His journey began with solid
academic foundations, earning a diploma in Mechanical Engineering from Somaiya
Vidyavihar University and a Bachelor's degree in Mechanical Engineering from
Sardar Patel College of Engineering. Driven by a quest for deeper knowledge,
Maxson pursued an MBA in Business Management from the Indian Institute of
Management, Mumbai. This diverse educational background laid the groundwork for
his future successes in the automotive and energy sectors.
A Heart-Centered Entrepreneur
Maxson’s career is marked by his heart-centered approach to
entrepreneurship. As the co-founder of Magenta, he has been at the helm of an
innovative electric mobility company that is reshaping urban freight and
last-mile delivery in India. Magenta combines state-of-the-art technology with
a strong commitment to clean energy, revolutionizing how goods are transported
across the country. Under his leadership, Magenta has grown into a key player
in India’s electric mobility landscape, earning accolades for its pioneering work
in clean energy solutions.
The Genesis of Magenta Mobility
Magenta Mobility was born out of Maxson’s vision to
integrate electric vehicles (EVs) into everyday logistics and transportation.
The company operates through three core verticals: Magenta Logistics,
ChargeGrid, and Infomatics. Magenta Logistics focuses on transitioning
traditional transportation to electric mobility, operating one of India’s
largest fleets of electric cargo vehicles. ChargeGrid is dedicated to developing
advanced EV chargers and embedded technologies, while Infomatics offers
software solutions for managing and optimizing electric fleets and charging
infrastructure.
Leading the Charge in Electric Mobility
Since its inception in 2017, Magenta has made significant
strides under Maxson's leadership. The company’s electric fleet has expanded
dramatically, growing from 500 vehicles in 2023 to 1,800 vehicles. This growth
reflects a broader trend of increasing adoption of electric vehicles and
infrastructure. Magenta’s commitment to innovation is evident in its
development of the 'Plug & Play' AC chargers and the PLENT, a cutting-edge
12-in-one charging solution that exemplifies versatility and efficiency.
Biography of Maxson Lewis:Co-founder & CEO of Magenta Mobility-Entrepreneur/ Investor/Success story of Maxson Lewis/ Age/Net worth/ Magenta Mobility
A Vision for Expansion
Maxson’s strategic vision has driven Magenta’s expansion
into new markets. In 2023, the company extended its presence from eight to
fifteen cities and established a new office in Gurugram to better serve
Northern India. This expansion was accompanied by a significant increase in the
company’s workforce, with a 400% rise in driver strength and a 65% increase in
overall employees. These achievements underscore Magenta’s rapid growth and its
expanding influence in the electric mobility sector.
Innovative Charging Solutions
One of Magenta’s standout innovations is the PLENT charging
technology, which can simultaneously charge up to 12 vehicles. This technology
integrates a Central Control Unit with Dispensing Units to ensure continuous
operation, even during electrical phase downtimes. PLENT’s design emphasizes
interoperability, making it compatible with various Charging Station Management
Systems and catering to diverse deployment needs.
Collaborations and Partnerships
Magenta has forged strategic partnerships with residential
complexes, fleet operators, and charge point operators to enhance its charging
infrastructure. These collaborations enable the company to tailor its solutions
to meet specific needs, ensuring that PLENT chargers are effectively deployed
across different settings. This network of partnerships highlights Magenta’s
commitment to providing versatile and efficient charging solutions.
Expanding to Rural and Sub-Rural Areas
Recognizing the need for sustainable solutions beyond urban
centers, Magenta is actively working to bring electric mobility to rural and
sub-rural regions. The company’s logistics platform now covers 17 cities,
including Tier-2 cities and rural hubs. Magenta’s efforts are focused on
installing EV chargers in remote locations, collaborating with gram panchayats,
and addressing the unique challenges of rural communities to support the transition
to electric mobility.
Fleet and Charging Infrastructure
As of January 2024, Magenta operates a fleet of over 1,800
electric cargo vehicles, with plans to reach 2,000 by the end of FY23-24. This
fleet includes a range of vehicles, from three-wheelers to four-wheelers, with
ongoing pilot projects for heavy-duty and multi-axle vehicles. The company
manages approximately 65 charging depots across its 17-city network, each
designed to accommodate a large number of vehicles and ensure widespread
accessibility.
Economic Benefits of EV Fleets
The shift from internal combustion engine (ICE) vehicles to
electric vehicles offers numerous economic benefits for commercial
transportation. EV fleets reduce operational costs associated with fuel and
maintenance while contributing to lower emissions and improved environmental
sustainability. Magenta’s focus on electric mobility aligns with broader
industry trends towards cleaner and more efficient transportation solutions.
Maxson’s Previous Roles
Before founding Magenta, Maxson gained valuable experience
working with multinational corporations. At Accenture, he rose from Consultant
to Practice Lead, managing global consulting assignments in the power and
project management sectors. His role involved improving functional processes
for clients, managing asset builds, and restructuring organizations. His tenure
at Bosch and Saint-Gobain further honed his expertise in sales, marketing, and
product development within the automotive and power sectors.
A Commitment to Social Activism
Maxson’s passion extends beyond business, as he is actively
involved in social activism related to green energy and waste management. His
dedication to environmental sustainability is reflected in his role as a coach
and advisor to start-ups and medium-sized enterprises. He has also contributed
to leading business newspapers with research papers and articles on relevant
topics.
Personal Interests and Hobbies
Outside of his professional achievements, Maxson is an avid
reader and enjoys various hobbies, including super-biking, cycling,
off-roading, and rollerblading. His love for music and diverse interests
highlight his multifaceted personality and his commitment to leading a balanced
and fulfilling life.
The Future of Magenta Mobility
Looking ahead, Magenta Mobility is poised to continue its
growth trajectory and play a significant role in the electric mobility
revolution. With ongoing innovations, strategic expansions, and a commitment to
sustainable solutions, the company is set to remain a key player in
transforming transportation across India and beyond.
Conclusion
Maxson Lewis’s journey from a mechanical engineer to the
leader of a pioneering electric mobility company is a testament to his vision,
expertise, and dedication. His leadership at Magenta Mobility reflects a
commitment to innovation, sustainability, and the advancement of electric
transportation solutions. As Magenta continues to expand and evolve, Maxson’s
contributions to the industry will undoubtedly leave a lasting impact on the
future of mobility.
Timeline for Maxson Lewis’s story:
Early Career: Completes engineering and MBA; gains
experience at Accenture, Bosch, and Saint-Gobain.
2017: Co-founds Magenta Mobility to advance electric
vehicles.
2018: Launches Magenta’s verticals: Logistics, ChargeGrid,
and Infomatics.
2023: Grows fleet to 1,800 vehicles; expands to 15 cities,
opens Gurugram office.
2024: Operates 1,800+ vehicles and 65 charging depots; aims
for 2,000 vehicles.
