Biography of Ishit Jethwa: Founder and CEO of Ludic- Footwear Brand

 Biography of Ishit Jethwa: Founder and CEO of  Ludic- Footwear Brand 

 Biography of Ishit Jethwa:

Ishit Jethwa, driven by an unyielding passion and a unique vision, founded Ludic in November of the previous year. Without a prestigious degree but with an unrelenting drive, Jethwa aimed to create a distinctive lifestyle brand centered around footwear. Ludic was designed to integrate style and comfort, catering to a broad audience with diverse needs and preferences. As the brand's founder, Jethwa was deeply involved in scaling Ludic, exploring the intersections of affordable luxury and data-driven strategies to elevate the brand's market presence.

From Cosmetics to Footwear

Before launching Ludic, Jethwa had a notable career in sales and marketing. He served as the National Sales Head at RENÉE Cosmetics, an Indian beauty brand celebrated for its cruelty-free products. In this role, Jethwa empowered women with innovative makeup solutions. Prior to RENÉE, he also led national sales for Villain Lifestyle, a brand known for its bold, unapologetic appeal for men. His extensive experience in the consumer lifestyle sector laid the foundation for his transition into footwear with Ludic.

  Biography of Ishit Jethwa: Founder and CEO of  Ludic- Footwear Brand/ Entrepreneur/Investor/Age/Net worth/Life story of Ishit Jethwa/Lucid story/

Founding and Building Ludic

In August 2023, Jethwa fully immersed himself in Ludic’s development. His goal was to carve out a niche in the competitive affordable luxury lifestyle market. He focused on creating a brand that not only stood out in terms of design but also offered a seamless sales and marketing experience. Jethwa's meticulous attention to detail and strategic vision were crucial in driving Ludic's growth and establishing its presence in the industry.

Challenges and Opportunities in Footwear

Footwear, Jethwa noted, presents unique challenges compared to other lifestyle products. It involves sourcing and developing various materials, often requiring months from concept to final product. At Ludic, the design process is influenced by global trends while remaining attuned to Indian consumer preferences. This careful balance helps Ludic create products that resonate with its target audience and stand out in a saturated market.

Distinctive Design Philosophy

What sets Ludic apart is its emphasis on design and quality. Jethwa and his team focus on creating products that tell a story, steering clear of fleeting seasonal trends. Instead, Ludic emphasizes timeless designs that ensure longevity and appeal. This approach not only differentiates Ludic from competitors but also enhances customer experience through both pre-sale and post-sale interactions.

Experimenting with Materials and Colors

In its recent releases, Ludic has experimented with a variety of materials and color palettes. The latest sneaker collection prominently features cotton canvas, celebrating India’s strong heritage in cotton manufacturing. The brand has also incorporated vegan suede and leather, offering a premium touch and feel. Color choices are a blend of global trends and local preferences, reflecting thorough research and an understanding of what appeals to Indian consumers.

Expanding the Product Range

Ludic’s product range is diverse, encompassing various types of footwear, apparel, and lifestyle accessories. The brand's upcoming collections include sneakers, sandals, and boots, as well as apparel and bags that complement the footwear line. This extensive portfolio ensures that Ludic can cater to different aspects of a customer’s daily life, providing both style and functionality.

Focus on Key Collections

For the initial years, Ludic is concentrating on two primary collections: Dailymove and Futurworks. Dailymove focuses on practical, everyday designs that are both aesthetically pleasing and functional. Futurworks, on the other hand, features innovative products designed to enhance user experience. The Enhanced Canvas sneakers are a notable launch, with future releases planned to include single-injection mould sliders and other exciting products.

Crafting Unique Products

Every Ludic creation stands out due to the brand’s comprehensive approach to design and development. The process involves intensive research and meticulous sourcing to ensure high-quality products. This dedication extends to the brand’s communication strategies, aiming to be an integral part of various communities rather than merely creating a following.

Looking Ahead

Looking forward, Ludic’s product roadmap for 2024 includes a mix of new footwear styles, apparel, and lifestyle accessories. Planned releases feature sliders, new sneaker designs, hoodies, workshirts, and sports bags. This strategic product expansion aims to keep Ludic at the forefront of the lifestyle brand market, continuing to offer innovative and high-quality products that meet the evolving needs of its customers.

Timeline for Ishit Jethwa story

November 2023: Ishit Jethwa founded Ludic, focusing on integrating style and comfort in footwear.

August 2023: Jethwa fully committed to developing Ludic and establishing its market presence.

2024: Ludic to release new collections, including sliders, new sneaker designs, hoodies, workshirts, and sports bags.

  Biography of Ishit Jethwa: Founder and CEO of  Ludic- Footwear Brand/ Entrepreneur/Investor/Age/Net worth/Life story of Ishit Jethwa/Lucid story/