Biography of Biraja Rout: Founder & CEO of Biggies Burger & Beamer Brands- Entrepreneur
Biography of Biraja Rout:
In Bengaluru, India, there lived an ambitious IT
professional named Biraja Rout. He was not content with just his career in
technology; he had a vision that extended beyond the realms of IT. Biraja had always
been fascinated by the world of fast food, particularly burgers. This
fascination led him to dream of creating a unique burger experience that would
revolutionize India's fast food culture.
A Taste of Transformation
At the age of 21, Biraja moved to Bengaluru for a job at
Infosys. It was here, amidst his new urban surroundings, that he encountered
his first burger. He was instantly enamored by this simple yet complete meal,
which was a far cry from traditional Indian dishes that often required multiple
accompaniments. To Biraja, the burger represented more than just food; it
symbolized convenience and a global connection.
The Spark of an Idea
Biraja's newfound love for burgers soon sparked an idea. He
realized that in India, there was a lack of homegrown burger chains. The market
was dominated by international brands, leaving a gap for a local alternative.
This revelation was the catalyst he needed to pursue his dream of establishing
a burger chain that would offer something authentically Indian yet globally
appealing.
The Beginning of Biggies Burger
With nothing but a modest sum of ₹20,000 and a passion for
burgers, Biraja embarked on his entrepreneurial journey. His initial foray into
the world of burgers involved extensive research through YouTube and blogs,
where he learned about burger ingredients and cooking techniques. Armed with
this knowledge, he set up a tiny 5x5 feet kiosk and began selling burgers on
weekends near his office.
Overcoming Early Challenges
Despite the small size of his kiosk, Biraja's burgers
quickly gained popularity among food enthusiasts. His dedication and hard work
paid off when one of his customers expressed interest in taking on a franchise
of Biggies Burger. This early success was a turning point, and it marked the
beginning of Biggies Burger’s transformation into a franchising-led business.
A Commitment to Quality
As Biggies Burger began to grow, maintaining product quality
became a top priority. The company introduced the ‘Biggies Entrepreneur
Programme’ to train franchisees thoroughly. This program was designed to ensure
that every franchisee understood the importance of quality and customer
satisfaction, helping them become successful foodpreneurs.
Biography of Biraja Rout: Founder & CEO of Biggies Burger &Beamer Brand/ Entrepreneur/Age/Net worth/Wife/BIGG Cafe/Biraja Rout story/Biggies Burger sto
Expanding Horizons
Biraja's vision for Biggies Burger extended beyond just
offering a great burger. He wanted to bring this global delicacy to Tier II and
III cities in India, making it accessible to a broader audience. Recent funding
rounds were aimed at this expansion, and the company was already seeing
positive results in its mission to reach these underserved markets.
Entering the Cafe Scene
In addition to its successful burger chain, Biggies Burger
ventured into the café segment with the introduction of ‘BIGG Cafe.’ This
gourmet burger café aimed to provide a new dining experience, further
diversifying the brand's offerings and appealing to a wider range of customers.
A Proud Journey
Reflecting on the journey from a small kiosk to becoming
India's largest homegrown burger chain, Biraja expressed immense pride. Biggies
Burger had not only become a staple in the fast food industry but had also set
a benchmark for quality and customer satisfaction. Biraja looked forward to
continuing this growth while staying true to the company's core values.
Innovation and Uniqueness
Biraja emphasized that Biggies Burger was distinguished by
its commitment to innovation and creating a delightful customer experience. The
brand successfully combined global QSR standards with unique flavors inspired
by Indian cuisine, offering customers a taste that was both familiar and
distinct.
Aiming for New Heights
Looking ahead, Biggies Burger set ambitious goals for the
future. The company aimed to achieve a revenue of ₹100 crore, focusing on
increasing its store count and exploring new regions. With a mix of different
store models, including franchisee-owned and operated, as well as company-owned
stores, the brand was poised for significant growth.
The Future of Biggies Burger
The company’s future plans included establishing more FOCO
(Franchisee-Owned and Company-Operated) and COCO (Company-Owned and
Company-Operated) model stores in major cities like Bangalore, Hyderabad, and
Pune. This expansion strategy was designed to strengthen Biggies Burger’s
presence and continue its success story.
Beamer Brands: A Broader Vision
Beyond Biggies Burger, Biraja’s entrepreneurial spirit also
led to the creation of Beamer Brands, a company that owns a diverse portfolio
of food and beverage brands. Beamer Brands is committed to innovation,
exceptional quality, and customer satisfaction, and it continues to lead the
industry with a proven track record of success.
Leading the Industry
With Beamer Brands, Biraja Rout’s vision extends to creating
new products and services that meet the evolving needs of consumers. The
company’s dedication to excellence and its strategic approach to expansion
reflect Biraja's passion for the food industry and his commitment to shaping
its future.
Through perseverance and a clear vision, Biraja Rout
transformed his passion for burgers into a successful business that continues
to make waves in the food industry, proving that with dedication and
innovation, dreams can indeed become reality.
Timeline of Biraja Rout's Journey
January 21, 2001 - Biraja moves to Bengaluru for a job at
Infosys.
February 15, 2001 - Encounters and falls in love with his
first burger.
April 15, 2006 - Realizes the gap for a homegrown burger
chain in India.
August 1, 2006 - Starts Biggies Burger with ₹20,000 and a
tiny kiosk.
December 1, 2006 - Gains initial success and interest from a
potential franchisee.
March 15, 2007 - Introduces the ‘Biggies Entrepreneur
Programme’ for franchisees.
June 1, 2010 - Begins expansion into Tier II and III cities.
September 15, 2012 - Launches ‘BIGG Cafe’ to diversify brand
offerings.
February 1, 2015 - Biggies Burger becomes India’s largest
homegrown burger chain.
July 15, 2018 - Sets ambitious revenue goal of ₹100 crore
and expands store models.
November 1, 2019 - Plans for more FOCO and COCO stores in
major cities.
June 15, 2021 - Launches Beamer Brands with a diverse
portfolio.
August 1, 2024 - Continues leading the industry with
innovative food and beverage solutions.
