Biography of Aurko Bhattacharya: Co-founder & CEO of ePayLater-Entrepreneur

 Biography of Aurko Bhattacharya: Co-founder & CEO of ePayLater- Entrepreneur

Biography of Aurko Bhattacharya:

Aurko Bhattacharya, a well-educated engineer and business professional, has made significant strides in the finance industry. He graduated with a Bachelor’s degree in Mechanical Engineering from the prestigious Indian Institute of Technology, Roorkee (IIT Roorkee), and further honed his skills with an MBA from the Indian Institute of Management, Calcutta (IIM-C). These credentials laid a solid foundation for his career in finance.

Banking Expertise

With over twelve years in the finance sector, Aurko has accumulated extensive experience working with major financial institutions. His career began at ICICI Bank, where he played a crucial role in structuring investment products for high-net-worth individuals, corporate clients, and institutions. His responsibilities included managing interest rate and foreign exchange products, which gave him a deep understanding of financial markets.

Leadership at Barclays

Aurko’s career continued to flourish at Barclays Wealth and Investment Management, where he served as Vice President. During his tenure, he specialized in providing FX risk management solutions to mid-sized corporate clients. His role involved developing complex financial strategies and managing risk, further showcasing his expertise in the financial industry.

Founding ePayLater

In December 2015, Aurko co-founded ePayLater as part of Arthashastra Fintech Pvt Ltd. This innovative company is based in Mumbai and aims to transform the traditional credit and payment landscape. ePayLater’s flagship product offers a “Buy Now, Pay Later” service, enabling customers to make purchases with a simple click and defer payment for up to 14 days.

Revolutionizing Payments

ePayLater has positioned itself as one of India’s first platforms to offer a seamless one-click checkout experience. The technology behind ePayLater uses advanced algorithms to assess credit and fraud risk in real-time, benefiting both merchants and financial institutions by improving their financial performance and operational efficiency.

Biography of Aurko Bhattacharya: Co-founder & CEO of ePayLater-Entrepreneur /Startup/Success story of Aurko Bhattacharya/Age/Net worth/ePayLater story

Breaking Down Barriers

The primary goal of ePayLater is to bridge the credit gap in India. For consumers, the platform offers a straightforward and interest-free short-term credit option for online purchases. Partnerships with major companies like IRCTC, PVR, MakeMyTrip, and Tata Croma enhance its reach and convenience, making it easier for users to access credit for various needs.

Empowering Retailers

ePayLater also supports individual retailers by providing them with short-term credit to manage their business operations. This service helps retailers maintain cash flow and increase sales without requiring collateral. The platform’s credit solutions include lines of credit, short-term loans, and merchant cash advances, all designed to facilitate smoother business transactions.

Addressing Payment Failures

Traditional payment processes can be cumbersome, often leading to failed transactions and lost sales. ePayLater addresses this issue by offering a streamlined one-click checkout process, which minimizes payment failures and improves transaction success rates. This approach is particularly beneficial for customers who prefer cash-on-delivery, as it provides a cashless alternative with the same advantages.

Enhancing Transaction Security

ePayLater’s model significantly improves transaction security and efficiency. Unlike traditional methods involving multiple steps and external payment gateways, ePayLater keeps the entire transaction within its platform. This approach not only ensures higher success rates but also protects customer information from unnecessary exposure.

Benefits for Consumers

For consumers, ePayLater offers three main benefits: the ability to buy now and pay later, a simplified single-tap checkout process, and enhanced protection of their personal information. These features make the payment experience more convenient and secure, aligning with modern digital expectations.

Funding and Growth

ePayLater has successfully raised over $15.7 million in funding across several rounds. Key investors include ICICI Bank, GMO Global Fintech Fund, and other prominent backers. This financial support has enabled ePayLater to expand its services and continue innovating in the digital payment space.

Recent Developments

In February 2021, ePayLater closed a venture round of $2.5 million led by Pravega Ventures. This followed earlier funding rounds, including a seed round in July 2016 and another in July 2018, which helped the company grow and refine its offerings. This investment reflects confidence in ePayLater’s potential to disrupt the traditional credit market.

Looking Ahead

As ePayLater continues to grow, it remains committed to optimizing the digital payment experience. The company’s innovative approach to credit and payments is set to make a significant impact on the financial technology landscape in India. With ongoing support and advancements, ePayLater aims to further bridge the credit divide and enhance financial accessibility for a broader audience.

Timeline for Aurko Bhattacharya and ePayLater

2005: Graduated with a Bachelor's in Mechanical Engineering from IIT Roorkee.

2007: Earned an MBA from IIM Calcutta.

2008-2010: Worked at ICICI Bank, specializing in investment products.

2010-2015: Served as Vice President at Barclays Wealth and Investment Management, focusing on FX risk management.

December 2015: Co-founded ePayLater under Arthashastra Fintech Pvt Ltd in Mumbai.

2016: ePayLater raised seed funding to support its initial growth.

July 2018: Secured additional funding to further develop its platform.

February 2021: Closed a $2.5 million venture round led by Pravega Ventures.

Present: ePayLater continues to innovate in the digital payments space, expanding its services and enhancing financial accessibility.

Biography of Aurko Bhattacharya: Co-founder & CEO of ePayLater-Entrepreneur /Startup/Success story of Aurko Bhattacharya/Age/Net worth/ePayLater story