Biography of Ashraf Biran: Co-founder & CEO at Wellness Forever Medicare

 Biography of Ashraf Biran: Co-founder & CEO at Wellness Forever Medicare Pvt. Ltd.

Biography of Ashraf Biran:

Early Aspirations and Education

Ashraf Biran's journey in the world of pharmacy began in the early 1980s, fueled by a vision to enhance accessibility to high-quality medicine. His foundational education in pharmacy started at D. Pharm College of Pharmacy in Sawarda, Maharashtra, where he earned his Bachelor of Pharmacy degree between 1988 and 1989. This academic background laid the groundwork for his future endeavors in the pharmaceutical industry, setting him on a path to transform healthcare delivery.

Foundation of Wellness Forever

In 2008, Ashraf Biran co-founded Wellness Forever Medicare Pvt. Ltd., marking the beginning of a new chapter in his career. The company, established alongside Gulshan Bakhtiani and Mohan Chavan, was envisioned as a premier destination for pharmaceutical and lifestyle needs. Biran’s strategic insight and leadership played a crucial role in shaping the company's direction and ensuring its growth and success in a competitive market.

Expansion and Growth

Starting with a single, small outlet, Ashraf Biran expanded Wellness Forever through a combination of savvy business strategies and hands-on management. Over the years, he turned around struggling pharmacies and introduced new stores across Mumbai, steadily growing the company's footprint. His expertise in retail operations and pharmacy management was instrumental in transforming Wellness Forever into a significant player in the industry.

Biography of Ashraf Biran: Co-founder & CEO at Wellness Forever Medicare/ Investor/Success story of Ashraf Biran/Health Sector/Age/Net worth/Wellness  

The 24/7 Revolution

Under Biran's leadership, Wellness Forever distinguished itself as the first 24/7 pharmacy and wellness store in India. This innovative approach not only set the company apart from its competitors but also addressed the growing demand for round-the-clock pharmaceutical services. The company’s commitment to operating around the clock became a hallmark of its dedication to customer convenience and service excellence.

Technological Advancements

A key factor in Wellness Forever’s success has been its embrace of cutting-edge technology. The company uses advanced technology for supply chain management and store networking, ensuring efficiency and a seamless customer experience. This digital-first strategy reflects Biran’s vision of integrating technology to enhance business operations and maintain a competitive edge in the marketplace.

Customer-Centric Approach

At the core of Wellness Forever’s philosophy is a deep commitment to its customers. Biran’s approach emphasizes treating customers as part of an extended family, focusing on their needs and preferences. This customer-centric model has helped build a loyal customer base and fostered a strong community around the brand, further solidifying Wellness Forever’s position as a trusted healthcare provider.

Ambitious Goals and Expansion

Biran has set ambitious goals for Wellness Forever, aiming to establish 1,000 stores by 2023. This goal reflects his drive for continuous growth and the expansion of Wellness Forever’s reach. With a focus on strengthening its hyper-local presence, the company aims to provide accessible healthcare solutions across a wider geographic area.

Hub-and-Spoke Model

Wellness Forever operates on a hub-and-spoke model, with a central warehouse in Bhiwandi serving as the core of its supply chain operations. This 100,000-square-foot facility supports the extensive network of stores, allowing for efficient distribution and inventory management. The model has proven effective in maintaining the company’s operational efficiency and service quality.

Revenue and Market Position

Approximately 60% of Wellness Forever’s revenue comes from pharmaceuticals, while the remaining revenue is generated from fast-moving consumer goods (FMCG). This balanced revenue stream underscores the company’s diverse product offerings and its ability to cater to various customer needs. With 161 stores across major cities in Maharashtra, Goa, and Karnataka, Wellness Forever has established a strong market presence.

Backing and Future Outlook

The company’s growth has been supported by a consortium of high-net-worth individuals and family offices, including notable investors such as Adaar Poonawalla and the Allana Group. This financial backing, combined with Biran’s visionary leadership, positions Wellness Forever for continued success and expansion. As the company moves forward, it remains focused on its mission to deliver exceptional healthcare and wellness services to its growing customer base.

Ashraf Biran's Journey: Timeline

1988-1989: Earned Bachelor of Pharmacy degree from D. Pharm College of Pharmacy, Sawarda, Maharashtra.

2008: Co-founded Wellness Forever Medicare Pvt. Ltd. with Gulshan Bakhtiani and Mohan Chavan.

2008-2010: Expanded Wellness Forever from a single outlet to multiple locations across Mumbai.

2010: Introduced Wellness Forever as India's first 24/7 pharmacy and wellness store.

2010s: Integrated advanced technology for supply chain management and store networking.

2015: Implemented a customer-centric approach, fostering loyalty and community around the brand.

2018: Set an ambitious goal to establish 1,000 stores by 2023.

2019: Adopted a hub-and-spoke model with a central warehouse in Bhiwandi for efficient distribution.

2022: Achieved a revenue balance with 60% from pharmaceuticals and the rest from FMCG.

2023: Operated 161 stores across Maharashtra, Goa, and Karnataka, supported by notable investors.

Biography of Ashraf Biran: Co-founder & CEO at Wellness Forever Medicare/ Investor/Success story of Ashraf Biran/Health Sector/Age/Net worth/Wellness