Biography of Arun Gopalaswami: Founder and CEO of Recotap- Entrepreneur
Story of Arun Gopalaswami:
Arun Gopalaswami’s professional journey started in the year
2000 when he joined Hewlett-Packard as an Associate Project Manager. It was
here that Arun first dipped his toes into the world of project management. His
role involved overseeing various projects, ensuring they were completed on time
and met the company's high standards. This experience laid a solid foundation
for his future endeavors in the technology sector.
A New Chapter at Infosys
In 2008, Arun transitioned to a new role at Infosys Ltd as a
Senior Project Manager. During his six and a half years with Infosys, Arun took
on greater responsibilities, managing complex projects and leading teams. His
work involved delivering valuable business solutions to clients, including
several major Fortune 100 companies. This period was marked by significant
professional growth and deeper industry insight.
The Birth of AppliedMACS
In 2014, Arun co-founded AppliedMACS Technology Solutions
Pvt. Ltd. The company was a new venture aimed at harnessing technology to solve
business problems. For over four years, Arun played a pivotal role in steering
the company towards success, contributing to its development and strategic
direction. His leadership helped AppliedMACS carve out a niche in the tech
industry.
The Rise of Recotap
The year 2019 marked a significant milestone for Arun as he
took on the role of Chief Executive Officer at Recotap. At Recotap, Arun
embarked on an ambitious project to create an advanced AI-powered Account-Based
Marketing (ABM) platform. The platform aimed to revolutionize how Go-to-Market
teams approached customer acquisition, leveraging data and personalization to
drive greater efficiency and effectiveness.
Biography of Arun Gopalaswami: Founder and CEO of Recotap- Entrepreneur/AI-powered ABM platform/AdNinja/Age/Net worth/Success story ofArun Gopalaswami
Pioneering Innovation
Under Arun’s leadership, Recotap focused on developing a
next-generation marketing tool designed to enhance how businesses engage with
high-value accounts. The software aimed to streamline and personalize marketing
efforts, making it easier for companies to connect with their target audience
and achieve their sales goals. Arun’s vision was to build a platform that
combined cutting-edge technology with practical marketing strategies.
Venturing into MarketStreat
Before his time at Recotap, Arun co-founded MarketStreat, a
for-profit social enterprise. MarketStreat’s mission was to help micro and
small business owners gain direct access to markets through the use of
technology and digital solutions. This initiative showcased Arun’s commitment
to leveraging technology for social impact, providing valuable support to small
businesses.
Expertise in the Corporate World
Throughout his career, Arun gained extensive experience
working with major corporate enterprises. His roles involved identifying
business opportunities and delivering solutions across various sectors,
including Telecom, Banking, and Services. His expertise in managing projects
and client relationships helped build a solid reputation in the industry.
Educational Background
Arun’s educational journey began at Annamalai University,
where he pursued a Bachelor’s degree in Production Engineering from 1993 to
1997. During his time at university, Arun was actively involved in various
activities, including the Rotaract Club and the Photographic Association. This
early involvement in extracurricular activities helped shape his leadership and
organizational skills.
Professional Development
In 2007, Arun furthered his professional credentials by
obtaining the Project Management Professional (PMP)® certification from the
Project Management Institute. This certification enhanced his project
management skills, equipping him with advanced techniques and knowledge to lead
complex projects more effectively.
The Spark of AdNinja
In addition to his role at Recotap, Arun co-founded AdNinja
in 2021. This initiative emerged from Recotap’s TapNxt project and focused on
helping B2B marketing teams scale their personalization efforts. AdNinja aimed
to improve return on ad spend (ROAS) by leveraging innovative marketing
strategies, further showcasing Arun’s dedication to advancing marketing
technologies.
The Mission of Recotap
Recotap, under Arun’s leadership, continues to evolve as a
leading ABM platform. The company's mission is to help businesses achieve
greater marketing effectiveness through personalization and data-driven
strategies. Recotap's tools are designed to assist marketers in reaching
high-value accounts efficiently, ensuring that their marketing efforts are both
impactful and scalable.
Looking Ahead
As Arun Gopalaswami’s career progresses, his focus remains
on driving innovation and growth in the technology and marketing sectors. His
work at Recotap and other ventures reflects his commitment to using technology
to enhance business strategies and outcomes. With a track record of successful
projects and ventures, Arun continues to make significant contributions to the
industry, shaping the future of marketing and business technology.
Timeline for Arun Gopalaswami’s
2000 - Arun starts as Associate Project Manager at
Hewlett-Packard, beginning his career in project management.
2008 - Arun joins Infosys Ltd as Senior Project Manager,
managing complex projects and leading teams.
2014 - Co-founds AppliedMACS Technology Solutions Pvt. Ltd.,
focusing on tech-driven business solutions.
2019 - Becomes CEO of Recotap, developing an advanced
AI-powered ABM platform.
2021 - Co-founds AdNinja, enhancing B2B marketing through
innovative personalization strategies.
Present - Continues leading Recotap, advancing marketing
effectiveness with data-driven tools and strategies.
