Biography of Amit Kumar: Co-Founder of Digital Sampark, Plant Kharido & Sugar Minus-Entrepreneur
Biography of Amit Kumar: Visionary Entrepreneur in the Sugar Substitute Industry
Amit Kumar, an innovative entrepreneur and TEDx speaker, is
at the forefront of transforming the sugar substitute market. With a deep
passion for health and wellness, Amit is building a direct-to-consumer (D2C)
startup that offers healthier alternatives to traditional sugar. His venture,
Sugar Minus, specifically targets diabetic and health-conscious individuals,
providing them with organic and natural sugar substitutes. Amit's expertise in
consulting and strategy has enabled him to design and implement numerous
offline and online marketing campaigns across more than ten Indian states,
ensuring a wide reach and impact.
Educational Background and Skills
Amit Kumar’s academic background is rooted in computer
science. He earned a Bachelor of Applied Science (BASc) in Computer Science
from Delhi University, where he studied from 2011 to 2014. This educational
foundation has equipped him with technical expertise and a systematic approach
to problem-solving. Amit’s skills in branding, identity, and project
coordination, developed through his diverse career experiences, have been
crucial in his entrepreneurial ventures. His ability to blend technical
knowledge with strategic business insights sets him apart as a dynamic leader.
Biography of Amit Kumar: Co-Founder of Digital Sampark, Plant Kharido & Sugar Minus-Entrepreneur/Success story of Amit Kumar/Life story of Digital Sa
Building Sugar Minus: Promoting Healthier Lifestyles
Founded in December 2022, Sugar Minus is Amit Kumar’s
ambitious project aimed at revolutionizing the way people perceive and consume
sugar substitutes. The startup's mission is to promote healthier eating habits
by offering organic sugar alternatives that cater to the needs of diabetic and
health-conscious consumers. Under Amit's leadership, Sugar Minus has quickly
gained recognition for its commitment to quality and health, setting new
standards in the sugar substitute industry. His dedication to creating a
product that not only tastes good but is also beneficial for health is driving
the company's success.
Plants Kharido: Innovating the Plant Delivery Market
In addition to Sugar Minus, Amit Kumar is the founder of
Plants Kharido, launched in January 2022. Plants Kharido is India’s fastest
hyperlocal plant delivery platform, aiming to revolutionize the way urban
households engage with gardening. The platform addresses the challenges of the
unorganized nursery sector by leveraging technology to provide a seamless plant
buying experience. Plants Kharido is the first company in India to offer
same-day plant delivery, making it easier for city dwellers to access a wide
variety of plants and gardening supplies, thereby promoting a greener
lifestyle.
Strategic Planning Expertise at Political Sampark
Before founding his current startups, Amit Kumar co-founded
Political Sampark in December 2018. This data-driven management consulting firm
specializes in strategic planning and executing comprehensive campaign
solutions. During his nearly three-year tenure, Amit played a pivotal role in
designing and implementing campaigns for over 50 elected representatives,
including prominent figures like the Chief Minister of Jharkhand, the Punjab
Revenue Minister, the Tamil Nadu Tourism Minister, and the Assam Water
Minister. His work at Political Sampark highlights his ability to manage
large-scale projects and deliver impactful results.
Relationship Manager at EduExcellence
Amit’s professional journey began at EduExcellence, a
leading K-12 education management consulting firm. From June 2017 to December
2018, he worked as a Relationship Manager, where he was responsible for
enterprise sales and the introduction of cutting-edge educational technology to
schools across India. EduExcellence's mission to empower school leaders and
improve student outcomes resonated deeply with Amit. His role involved
organizing national and international training programs, providing him with
invaluable experience in the education sector and further honing his strategic
and managerial skills.
Passion for Health and Wellness
Amit’s journey into the health and wellness industry with
Sugar Minus is driven by his personal passion for promoting healthier
lifestyles. Understanding the challenges faced by diabetic and health-conscious
individuals, he saw an opportunity to create a product that not only meets
dietary needs but also supports overall well-being. Amit’s vision for Sugar
Minus goes beyond business; it is about making a positive impact on people’s
lives by offering healthier sugar alternatives that do not compromise on taste
or quality.
Promoting Urban Gardening with Plants Kharido
Through Plants Kharido, Amit aims to make gardening
accessible and enjoyable for urban residents. Recognizing the disconnect
between city dwellers and nature, he envisioned a platform that simplifies the
process of buying plants and gardening supplies. By offering same-day delivery
and a wide selection of plants, Plants Kharido encourages people to embrace
gardening as a hobby and a way to enhance their living spaces. Amit’s innovative
approach is helping to cultivate a culture of urban gardening, contributing to
greener cities and healthier environments.
Commitment to Innovation and Impact
Amit Kumar’s entrepreneurial journey is marked by his
commitment to innovation and making a meaningful impact. Whether it is through
promoting healthier eating habits with Sugar Minus or encouraging urban
gardening with Plants Kharido, Amit’s ventures reflect his dedication to
improving lives and fostering sustainable practices. His experience in
strategic planning and business development, coupled with his passion for
health and wellness, positions him as a leader who is not only building
successful businesses but also driving positive change in society.
Timeline of Amit Kumar's Journey
2011 - 2014: Completed Bachelor of Applied Science (BASc) in
Computer Science from Delhi University.
June 2017 - December 2018: Worked as a Relationship Manager
at EduExcellence, focusing on enterprise sales and educational technology.
December 2018 - November 2021: Co-founded Political Sampark,
a data-driven management consulting firm.
January 2022: Launched Plants Kharido, India’s fastest
hyperlocal plant delivery platform.
December 2022: Founded Sugar Minus, a D2C startup offering
organic and natural sugar substitutes targeting diabetic and health-conscious
individuals.
2022 - Present: Actively leading Sugar Minus, promoting
healthier eating habits and establishing the brand in the sugar substitute
market.
