Biography of Amit Backliwal: Founder & CEO at Pharmarack & iCanHeal- Revolution in Healthcare Sector
The Story of Amit Backliwal
Early Foundations in Pharmacy
Amit Backliwal’s professional journey began with a solid
educational foundation in pharmacy. He completed his Bachelor of Pharmacy
degree from the University of South Australia, equipping him with a
comprehensive understanding of the pharmaceutical field. This academic
background provided him with critical insights into the science of medications
and their applications, setting a strong base for his future career in
healthcare. His studies at the University of South Australia were pivotal,
laying the groundwork for his entry into the industry and shaping his approach
to pharmaceutical practices.
Venturing into Business
Building on his pharmaceutical knowledge, Backliwal pursued
an MBA with a focus on Finance and Marketing from the University of Adelaide. This
decision marked a significant shift, combining his scientific background with
advanced business skills. The MBA program offered him new perspectives on
market dynamics, financial management, and strategic planning. This blend of
pharmacy and business acumen became a powerful combination, positioning him to
tackle complex challenges in the healthcare sector with both technical knowledge
and strategic insight.
Early Career and Entrepreneurial Spirit
Backliwal’s early career saw him working with prominent
pharmaceutical companies like Sigma and Merck, where he took on roles in sales
and marketing. During this time, he gained hands-on experience in the
pharmaceutical market, learning about customer needs, market strategies, and
sales dynamics. His work involved understanding market trends and developing
strategies to meet customer demands, which honed his skills in business
development and market analysis. This foundational experience was crucial in
preparing him for larger leadership roles in the industry.
Leadership in the Pharmaceutical Sector
In the early 2000s, Backliwal assumed a leadership role as
Country Head for Battaerd Mansley Pvt Ltd in India. This position was a
significant challenge, as he was tasked with building the company from the
ground up. He successfully grew the company to a substantial size, developing a
team and establishing a strong market presence within three years. His
innovative approach and ability to build lasting relationships with industry
leaders were key factors in his success. Under his leadership, the company
became a notable player in the Indian pharmaceutical market, transforming
industry practices and setting new benchmarks for growth.
Expansion into Regional Markets
Following his achievements in India, Backliwal took on a new
challenge as General Manager for Thailand with IMS Health. This role required
him to navigate the complex and evolving pharmaceutical market in the ASEAN
region. His focus was on organizational development, adapting IMS Health’s
offerings to meet local client needs, and positioning the company as a
preferred partner. His work in Thailand demonstrated his adaptability and
strategic vision, showcasing his ability to manage operations in diverse and
dynamic markets.
Building a Consulting Empire
Backliwal’s next major role was with IMS Health, where he
was responsible for building the consulting business for the Asia-Pacific
region. Starting from scratch, he developed a substantial consulting practice
that became a significant player in the industry. He focused on high-end
consulting solutions, client engagement, and building strong relationships with
pharmaceutical companies. His efforts led to substantial growth and
recognition, with the consulting division becoming a major revenue driver for
IMS Health. His success in this role highlighted his ability to create and
scale innovative business solutions in the healthcare sector.
Biography of Amit Backliwal: Founder & CEO at Pharmarack & iCanHeal/ Entrepreneur/Health Sector/Age/Net worth/DigiHealth/digital health solution
Driving Innovation at IMS Health
As Managing Director for South Asia at IMS Health,
Backliwal’s role involved overseeing business operations across multiple
healthcare verticals. He was responsible for managing P&L, driving growth
initiatives, and leading the company through significant transformational
changes. His leadership was marked by a focus on executing strategies that
aligned with aggressive growth objectives and building an organization capable
of meeting these goals. His work in this position demonstrated his strategic
foresight and ability to lead complex business transformations in the
healthcare industry.
Strategic Insights with IQVIA
Backliwal’s career continued to evolve as he joined IQVIA as
Vice President for Consulting Services and Technology Solutions in the
Asia-Pacific region. In this role, he managed P&L, grew revenue, and
established strong alliances with technology and AI companies. He led
initiatives in CRM, digital solutions, and connected health, contributing to
IQVIA’s expansion and technological advancements. His leadership in this
position underscored his expertise in integrating technology with healthcare
solutions and driving innovation in the industry.
Contributing to Big Data Analytics
In his role with CW Data Technologies, Backliwal focused on
leveraging big data analytics and AI to enhance healthcare outcomes. His work
involved analyzing large datasets to gain insights into healthcare trends and
inform decision-making. This role highlighted his commitment to using advanced
technology to improve healthcare systems and processes. His efforts in big data
and analytics were instrumental in advancing the use of technology in
healthcare, contributing to more informed and effective solutions.
Founding Pharmarack
In 2018, Backliwal took a major step by founding Pharmarack
Technologies. The company aimed to address inefficiencies in the pharmaceutical
market in India by offering a comprehensive technology platform. Pharmarack
became the largest integrated healthcare platform in India, providing solutions
that included technology, supply chain management, and fintech services. Under
Backliwal’s leadership, Pharmarack transformed the pharmaceutical supply chain
by improving connectivity and optimizing inventory management. The company’s
innovative approach set new standards for efficiency and integration in the
industry.
Acquisition and Growth
Pharmarack’s success led to its acquisition by DigiHealth in
2021. This acquisition marked a significant milestone for the company,
reflecting its impact on the pharmaceutical industry. The integration with
DigiHealth aimed to further enhance the pharmaceutical supply chain and support
national digital health initiatives. The acquisition underscored Pharmarack’s
success and its role in advancing digital health solutions in India.
Venturing into New Horizons
In 2024, Backliwal co-founded iCanHeal, a new venture
focused on creating an ecosystem for patients and caregivers. iCanHeal aims to
provide innovative financing solutions and value-added services to improve
access to treatments. This new venture reflects Backliwal’s continued
commitment to addressing challenges in patient access and affordability,
building on his extensive experience in the healthcare sector.
Expanding with Rx Consultants
Alongside iCanHeal, Backliwal also launched Rx Consultants,
a subsidiary of iCanHeal. Rx Consultants focuses on providing specialized
consulting services in the healthcare sector, leveraging the expertise and
experience gained from Pharmarack. This new venture aims to offer valuable
insights and solutions to healthcare providers and organizations, further
expanding Backliwal’s influence in the industry.
A Visionary Leader
Throughout his career, Amit Backliwal has demonstrated a
visionary approach to healthcare and technology. His work across various roles
and companies reflects his deep commitment to innovation and solving complex
challenges in the pharmaceutical and healthcare sectors. From his early days in
pharmacy to leading cutting-edge ventures, Backliwal’s journey is a testament
to his leadership, strategic insight, and dedication to improving healthcare
outcomes.
Timeline for Amit Backliwal's Journey
Early 1990s: Completed Bachelor of Pharmacy from the
University of South Australia.
Mid-1990s: Earned an MBA in Finance and Marketing from the
University of Adelaide.
1990s-2000s: Worked with Sigma and Merck in sales and
marketing roles.
Early 2000s: Became Country Head for Battaerd Mansley Pvt
Ltd in India, growing the company significantly.
2000s: Took on the role of General Manager for IMS Health in
Thailand.
2010s: Built and led the consulting practice for IMS
Health’s Asia-Pacific region.
2015: Appointed Managing Director for South Asia at IMS
Health, overseeing multiple healthcare verticals.
2017: Joined IQVIA as Vice President for Consulting Services
and Technology Solutions in Asia-Pacific.
2018: Founded Pharmarack Technologies, the largest
integrated healthcare platform in India.
2021: Pharmarack was acquired by DigiHealth, enhancing
pharmaceutical supply chain and digital health solutions.
2024: Co-founded iCanHeal, focusing on innovative financing
solutions and services for patients and caregivers.
2024: Launched Rx Consultants as a subsidiary of iCanHeal,
providing specialized consulting services in healthcare.