Biography of Sunil John: Founder of ASDA'A BCW- Indian Entrepreneur
Biography of Sunil John:
John has carved out a distinguished career spanning nearly
three decades in the realm of communication and public relations. His journey
in the Middle East began 25 years ago, where he has made significant
contributions to the industry's evolution and growth.
Sunil John, the founder of ASDA'A BCW and President - Middle
East of BCW, part of the $20.7 billion WPP Group, has a diverse background that
blends journalism and public relations expertise.
Personal life and Education:
Sunil John earned his bachelor's degree in science in 1980
and went on to complete a master's degree in communication and journalism in
1982 at Osmania University in Hyderabad, India. His academic foundation
provided him with a solid grounding in communication skills that would serve him
well throughout his career.
Career Beginnings:
Initially, Sunil John embarked on a career as an
investigative journalist with the Deccan Chronicle in Hyderabad, where he honed
his skills in researching and reporting on complex issues. Seeking broader
horizons, he transitioned into the public relations field, starting with roles
at Indian Oil Corporation in Mumbai and later at Thermax in Pune. These
experiences equipped him with a deep understanding of corporate communications
and stakeholder engagement.
From Hyderabad to Dubai
Sunil John's educational journey began at Railway Junior
College and Sardar Patel College in Hyderabad. His passion for journalism led
him to Osmania University's Department of Mass Communications and Journalism in
1981-82. He quickly made an impact at Deccan Chronicle as a reporter,
showcasing his talent for investigative journalism and earning recognition for
his work.
Transition to Public Relations
Despite his success in journalism, Sunil John found his true
calling in public relations. Initially joining the South Central Railways as a
PRO and later qualifying for a position at Indian Oil Corporation through a
nationwide competition, he sought greater challenges in the private sector.
Moving to Thermax in Pune provided valuable experience, setting the stage for
his eventual transition to Dubai in pursuit of broader career opportunities.
Move to Dubai and Founding ASDA'A BCW:
In 1994, Sunil John relocated to Dubai, United Arab
Emirates, at a time when the public relations sector in the Middle East was
still nascent. Recognizing the region's potential for growth and development in
PR, he played a pivotal role in establishing ASDA'A BCW. Under his leadership,
ASDA'A BCW has grown into a leading communications consultancy in the Middle
East, offering strategic communications, public relations, and digital services
to a wide range of clients.
ASDA'A BCW's Growth and Milestones:
Under Sunil John's leadership, ASDA'A BCW flourished,
marking numerous milestones in the Middle East's public relations history. The
firm played a crucial role in launching iconic projects such as the Burj
Khalifa, Dubai International Financial Centre, and the prestigious Dubai Expo
2020. Beyond UAE, Sunil John spearheaded communications for Saudi Arabia's
ambitious giga-projects like The Red Sea Development Company and NEOM,
showcasing ASDA'A BCW's pivotal role in regional development.
Partnership with WPP Group
Driven by his professionalism and the rapid growth of
ASDA'A, Sunil John attracted the attention of WPP, a leading multinational
advertising group. Impressed by his entrepreneurial spirit and vision, WPP
acquired a majority stake in ASDA'A eight years after its inception. This
partnership solidified Sunil John's reputation as a pioneer in the PR industry,
expanding ASDA'A's reach and influence across the Middle East and beyond.
Role as President - Middle East at BCW:
Currently serving as President - Middle East of BCW, a
global communications agency within the WPP Group, Sunil John continues to
steer ASDA'A BCW's growth and influence in the region. His leadership has been
instrumental in shaping the agency's reputation for delivering innovative and
effective communication solutions tailored to meet the diverse needs of clients
across various industries.
Founding ASDA'A and Beyond
In 2000, John founded ASDA'A, a pivotal moment that marked
the beginning of his entrepreneurial endeavors in the Middle East's PR
landscape. This initiative laid the foundation for ASDA'A Burson-Marsteller,
following its merger with the global PR giant Burson-Marsteller in 2008. Today,
as ASDA'A BCW, the firm continues to thrive under his leadership and strategic
guidance.
Leading ASDA'A BCW to Excellence
Under John's leadership, ASDA'A BCW has expanded its
footprint significantly, boasting 8 wholly owned offices and seven affiliates
across 15 countries in the Middle East and North Africa. The firm's
achievements include prestigious accolades such as being named "Middle
East Consultancy of the Year 2019" by The Holmes Report and "PR
Agency of the Year – Middle East and Africa 2019" at the International
Business Awards.
Biography of Sunil John: Founder of ASDA'A BCW- Indian Entrepreneur/ businessman/Expert communicator/Early life struggle to success/life story/journey
Global Recognition and Awards
John's impact extends globally, as evidenced by his receipt
of the SABRE Award for Outstanding Individual Achievement (EMEA) in 2014, a
first for any PR professional from the Middle East. His contributions have been
further recognized with the MEPRA Fellowship Award in 2018 and the Chairman's
Award at the Middle East Public Relations Association (MEPRA) Awards in 2016.
Acknowledged Leadership and Influence
John's influence transcends his professional achievements,
as highlighted by his inclusion in prestigious lists such as the "Arabian
Business 100 Inspiring Leaders in the Middle East" and "Arabian
Business 100 Influential People Helping Shape the Emirate." These
accolades underscore his role in shaping the region's business landscape and
fostering innovation in communications.
Advocating for Ethics in PR
In 2018, John passionately advocated for ethics in public
relations, emphasizing truth, facts, honesty, and evidence as vital components.
He proposed the adoption of the universal PR Compact, which centers on four
fundamental principles: accuracy, transparency, open exchange of ideas, and
mandatory online ethics training for all practitioners. This call aimed to
elevate standards across the PR industry and foster greater trust and
accountability.
Sunil John's Diverse Interests and Ventures
Beyond his role in public relations, Sunil John's interests
extended into the realm of creative arts, leading him into the world of cinema.
His ventures took him to Mumbai and New York, where he co-produced several
films. Notably, one of his productions, "The Lunchbox," released in
2013 and starring Irrfan Khan, garnered widespread acclaim from both critics
and audiences alike. Produced under DAR Motion Pictures, the film marked a
significant milestone in Sunil John's career as a partner and director
alongside Arun Rangachari, CEO of DAR Capital Group.
Empowering Arab Youth Voices
Since 2008, John has spearheaded the annual ASDA'A BCW Arab
Youth Survey, the region's largest survey focusing on the Middle East's youth
demographic. This initiative provides invaluable insights into the aspirations,
concerns, and opinions of Arab youth. The survey's influence and relevance have
grown steadily, culminating in the launch of the 11th annual Arab Youth Survey
on April 30, 2019, further solidifying its status as a pivotal resource for understanding
regional dynamics.
Leadership in Global PR Community
John's leadership extends beyond regional surveys and
advocacy. He chaired the organizing committee of the 20th Public Relations
World Congress held in Dubai from March 13 to 15, 2012. This prestigious event
brought together global PR professionals to discuss industry trends,
innovations, and best practices, highlighting Dubai's growing prominence as a
hub for international conferences.
Contributions to Film and Media
Beyond his PR endeavors, John has made significant
contributions to the entertainment industry. As a director at DAR Motion
Pictures, an Indian-based production and distribution company, he played a
pivotal role in the creation of several feature films. Notably, "The
Lunchbox," a film co-produced by John, received acclaim and won the
Critics Week Viewers' Choice Award at the Cannes Film Festival, showcasing his
diverse interests and achievements outside the PR sphere.
Commitment to Professional Associations
John's commitment to advancing the field of public relations
is evident through his roles in professional associations. He previously served
as the UAE National Chair of the International Public Relations Association
(IPRA) and as Vice President of the IPRA Gulf Chapter. These positions
underscore his dedication to fostering collaboration and best practices within
the global PR community, reflecting his influential presence and leadership in
the industry.
Sunil John: A Trailblazer in PR and Media
Voted among the top 100 influential individuals in the Gulf
nations, Sunil John has left an indelible mark on the public relations and
advertising landscape of the region. As the President (MENA) of ASDA'A - BCW,
part of the WPP Group of UK, he founded the renowned annual 'Arab Youth
Survey', now in its 15th edition. This survey is celebrated for its profound
insights into the aspirations and perspectives of the youth across the Middle
East, cementing John's legacy as a visionary leader.
A Visionary Leader's Transition
An astute entrepreneur and expert communicator, Sunil John
recently sold his stake in ASDA'A - BCW, marking the end of an era in his
illustrious career. Moving on from his current role in 2024, John plans to
embark on new ventures that include investments, film production, and
communications consultancy. While Dubai remains his primary residence, he
intends to split his time between New York and Mumbai to pursue his diverse
interests and contribute further to global media and communications.
A Legacy of Innovation and Impact
Throughout his career, John has exemplified leadership,
innovation, and dedication to advancing the field of public relations in the
Middle East and beyond. His pioneering spirit continues to drive ASDA'A BCW's
success and reinforces his status as a visionary leader in the global
communications industry.
Key dates and brief explanations highlighting Sunil John's
career:
1982: Completed master's degree in communication and
journalism from Osmania University, Hyderabad, India, laying the foundation for
his career in journalism and public relations.
1994: Founded ASDA'A BCW in Dubai, UAE, marking the
beginning of his entrepreneurial journey in the Middle East's public relations
industry.
2008: Initiated the ASDA'A BCW Arab Youth Survey, becoming a
significant annual report providing insights into the aspirations of Arab
youth.
2014: Received the SABRE Award for Outstanding Individual
Achievement (EMEA), the first from the Middle East in the public relations field
to achieve this honor.
2024: Sold his stake in ASDA'A BCW, transitioning from his
role as President - Middle East, BCW, to explore new ventures in investments and
communications consultancy.
These dates and explanations summarize pivotal moments in
Sunil John's career, highlighting his impact on the PR industry and beyond.
