Biography of Shreya Lamba: Co-Founder of The Mumum Co-Indian Entrepreneur
Biography of Shreya Lamba:
Shreya, co-founder of The Mumum Co, embarked on her
entrepreneurial journey with a vision inspired by her own experience as a
parent. She holds both undergraduate and postgraduate degrees from the London
School of Economics (LSE) and has valuable experience from her time at A.T.
Kearney’s New Delhi office. During her pregnancy break, Shreya was motivated to
ensure her child had access to healthy, real, and enjoyable food. This personal
quest for quality nutrition for her child sparked the idea for The Mumum Co.
The Birth of The Mumum Co.
Together with her partner Farah Nathani, Shreya Lamba
embarked on a mission to transform children's snacking in India. The duo's
shared vision was to address a prevalent issue: the lack of healthy,
ready-to-eat snacks that are free from preservatives. This gap became the
catalyst for their entrepreneurial venture. The Mumum Co. was founded with the
goal of providing nutritious and enjoyable snack options for children,
addressing the needs of both kids and their parents.
Founding The Mumum Co
Alongside her co-founder Farah, Shreya established The Mumum
Co to address a significant gap in the market for healthy, fun, and convenient
food options for children. The brand's mission revolves around providing 100%
natural and wholesome recipes in snackable sizes that appeal to both children
and parents. The name "Mumum Co." is derived from the term children
use for food, reflecting the brand's focus on catering to young palates with
nutritious offerings.
The Mumum Co.: A Tale of Two Moms
The Mumum Co. story is a testament to the power of
determined entrepreneurship. Shreya and Farah's initiative was driven by their
experiences as mothers who recognized the daily snacking needs of children.
They observed that while kids require a variety of small meals throughout the
day, there were limited options available that met the criteria for health and
convenience. Their venture aimed to fill this void by offering
preservative-free snacks that cater to children's tastes and dietary
requirements.
Expanding Reach and Impact
The Mumum Co. has made impressive strides since its inception, securing angel funding worth Rs 3.4 crore. This financial backing has facilitated the brand's expansion into over 100 stores across major Indian cities like Mumbai, Bengaluru, and Pune. The company’s approach to making food enjoyable yet healthy has resonated well with parents, contributing to its growth and success in a competitive market.
Biography of Shreya Lamba: Co-Founder of The Mumum Co-Indian Entrepreneur/ preservative-free snacks/investor/Success story of Shreya Lamba/startup
Involvement in the Mommy Network
Beyond her work with The Mumum Co., Shreya co-founded a
mommy network with Kiran Amlani and Tejal Bajla. This network remains active
and provides Shreya with a sense of personal fulfillment. It offers support and
resources for other parents, creating a community that aligns with her values
and interests in parenting and child development.
Future Prospects
With a net worth of approximately Rs 3.4 crore, The Mumum Co
is positioned as a promising player in the healthy snacks market for children.
Shreya’s innovative approach and dedication to improving the quality of
children’s food continue to drive the brand’s success. As The Mumum Co. expands
its reach and product offerings, Shreya remains focused on delivering value to
families and making healthy eating fun and accessible for children across
India.
Conquering Challenges
Taking on established FMCG giants in India’s competitive
market was no small feat for The Mumum Co. Founders Shreya Lamba and Farah
Nathani faced significant challenges in scaling their food brand amidst a
complex manufacturing landscape. While standardized contract manufacturing
facilities were available, there was a notable scarcity of expertise for
developing innovative and novel products tailored to their vision. This gap
posed a major hurdle, as it required not just finding the right manufacturing partners
but also ensuring that the facilities could handle the unique demands of their
product line.
Innovating Through Adversity
Determined to overcome these obstacles, Shreya and Farah
resolved to differentiate their brand by launching distinctive products that
set them apart from the competition. They invested in developing automated
processes to maintain consistent quality across their product range. This
approach not only helped in overcoming the limitations of available
manufacturing expertise but also ensured that The Mumum Co.’s products met
rigorous standards. Their relentless efforts in refining production processes
and quality control have been crucial in delivering high-quality, nutritious snacks
to children across India.
The Road Ahead
Since its launch just two years ago, The Mumum Co. has
swiftly established a presence in over 200 stores across major cities like
Mumbai, Bangalore, Delhi, and Pune. The brand’s products are featured in
popular retail chains such as Nature's Basket, Foodhall, and Modern Bazaar, and
are also accessible through major online platforms including Amazon, Big
Basket, FirstCry, Scootsy, BabyChakra, and its own website.
A Taste of Success
The Mumum Co. has successfully introduced three innovative
product lines that reflect Farah and Shreya’s dedication to health and
creativity. Cool Crunchies, their flagship offering, features multi-grain puffs
made from nutritious ingredients like Ragi, Jowar, and Corn, combined with real
fruit and vegetable powders. Mighty Melties are a unique creation—described as
a "smoothie in a bag"—that utilizes freeze-dried 100% real fruit to
retain its nutritional value, akin to astronaut food. Their latest product,
Punchy Protein Puffs, incorporates Indian super grains such as Amaranth
(Rajgira) and Jowar, delivering a protein-rich snack that supports children’s
growth and development.
Meeting High Standards
To ensure their products meet the highest nutritional standards,
The Mumum Co. has collaborated with pediatricians and food scientists. This
partnership has been instrumental in validating the health benefits of their
snacks and ensuring that each pack delivers the maximum natural nourishment.
The attention to detail in ingredient selection and processing has positioned
The Mumum Co. as a leader in providing wholesome, enjoyable, and healthy snacks
for children.
A Vision Unites
In 2016, Farah and Shreya’s paths crossed by chance, leading
to a significant partnership. Shreya, who had already established The Mommy
Network, found a kindred spirit in Farah. Both shared a deep commitment to
creating healthier snacking options for children. Their mutual passion for
promoting nutritious snacks brought them together, setting the stage for an
entrepreneurial journey focused on revolutionizing the snacking industry in
India.
The Mission to Transform Snacking
United by their vision, Farah and Shreya embarked on a
mission to develop a variety of snack boxes designed for daily and weekly
enjoyment. Their goal was not just to offer snacks but to provide a healthier,
more delightful experience for children. They aimed to build a brand that
upheld the "Mum's Promise," which emphasized no preservatives, no
added sugar, no artificial flavors, no added colors, no gluten, and no maida.
In essence, they were determined to offer snacks free from any junk, ensuring a
wholesome and enjoyable treat for kids.
Timeline of Shreya Lamba's Entrepreneurial Journey
2012: Shreya Lamba, alongside Farah Nathani, co-founded The
Mumum Co. with the vision of providing healthy, preservative-free snacks for
children.
2016: Established a partnership with Farah Nathani, merging
their expertise and shared commitment to nutritious snacking options. They
launched innovative products such as Cool Crunchies, Mighty Melties, and Punchy
Protein Puffs.
2017: Expanded The Mumum Co. into over 100 stores across
major Indian cities including Mumbai, Bengaluru, and Pune.
2018: The Mumum Co. secured angel funding worth Rs 3.4
crore, enabling further growth and distribution across more than 200 stores.
2020: Continued expanding the brand's footprint through
major retail chains and online platforms like Amazon, Big Basket, FirstCry, and
BabyChakra.
2023: The Mumum Co. became a significant player in the
healthy snacks market, consistently innovating and refining their product
offerings while maintaining high nutritional standards.
