Biography of Salaina Haroon: Editor in chief of CIO Pakistan- Entrepreneur
Biography of Salaina Haroon:
Salaina Haroon is a distinguished entrepreneur known for her
expertise in advising top organizations on fostering innovation and creativity
within their corporate environments. She not only leads human resources
development but also manages the expansion of her public relations firm. As the
founder and director of Communique Collective and the editor-in-chief of CIO
Pakistan, she plays pivotal roles in the business and technology leadership
domain. CIO Pakistan, a globally renowned publication, underscores her
influence in the field.
Communique Collective: A Global Marketing Endeavor
Communique Collective, the marketing firm founded by Salaina
Haroon, specializes in collaborating with small and medium-sized enterprises
worldwide. The company is dedicated to enhancing brand visibility and market
reach through strategic marketing initiatives.
Academic Contributions and Educational Background
In addition to her entrepreneurial ventures, Salaina Haroon
serves as a professor at Karachi's Greenwich University. She imparts knowledge
in courses spanning Entrepreneurship, Business Innovation, Brand Management,
and Media Marketing. Her educational journey includes completing her 6th Form
education at Dubai College (U.A.E) and earning a BS (Hons) in Marketing from
South-eastern University, USA (Karachi Campus) in 1996. She also achieved an
Associate Degree in Journalism through a Distance Learning Program in 1998.
Furthermore, Salaina pursued her LLB at Sindh Muslim Law College from 1998 to
2000, showcasing her diverse academic interests and pursuits.
Salaina Haroon and Rasala Publications Group
Salaina Haroon is not only a prominent entrepreneur but also
the co-founder of Rasala Publications Group, a significant player in Pakistan's
media technology sector since the inception of the IT industry in the country
around 2000. Rasala has established itself as a well-respected entity within
the local technology landscape, playing a crucial role in supporting and
advancing the ICT industry from its early stages.
Biography of Salaina Haroon: Editor in chief of CIO Pakistan, Entrepreneur/Co-Founder Of Rasala/investor/Life lessons/Struggle/Early Life to success
Pioneering Media and Technology
Rasala Publications Group initially operated five
technology-focused publications under the Netxpress banner from 2000 to 2008.
During this period, the company contributed extensively to the development of
case studies for major corporations such as Microsoft, the Higher Education
Commission, and Intel. It also collaborated with the Ministry of IT and
Telecom, serving as image consultants and developing telecom and technology
programs for various media platforms including print, radio, and television.
Rasala Publications was instrumental in producing content for numerous IT
projects broadcasted over the past decade, showcasing its profound impact on
Pakistan's media and technology sectors.
Partnership with IDG and Launch of CIO Pakistan
Rasala Publications Group boasts robust connections within
the technology and media communities. In collaboration with IDG, the world’s
largest technology media house based in the USA, Rasala launched IDG’s premier
franchise, CIO, in Pakistan in August 2008. This initiative swiftly grew to
become the leading tech media brand in the country, widely recognized across
the technology ecosystem. Salaina Haroon leads the strategic planning, launch,
and partnership programs with key IDG products at Rasala Publications Group,
underscoring her pivotal role in its success.
CIO: Bridging IT Communities
CIO, launched in partnership with IDG and spearheaded by
Rasala Publications Group under Salaina Haroon's leadership, has emerged as the
market leader in fostering B2B connections within the IT buyer and vendor
communities. This influential platform has garnered the engagement of top
global brands such as Oracle, IBM, Microsoft, EMC, Emerson, APC, Symantec,
Nokia, Dell, and Novell, among others. These collaborations extend across
enterprise and consumer levels, enhancing brand reach and customer engagement.
Expanding Impact and Reach
With a robust portfolio comprising over 85 events, 4000
online videos, numerous case studies, and diverse lead generation programs, CIO
has established itself as the preferred marketing partner for leading brands.
This comprehensive approach has not only solidified its presence in Pakistan but
has also paved the way for expansion into new markets. IDG, in collaboration
with Rasala, is now venturing into Afghanistan with the launch of CIO
Afghanistan. Furthermore, in Pakistan, the renowned global brand PC World is
set for an active launch, further diversifying CIO's portfolio and influence.
Salaina Haroon's strategic leadership at Rasala Publications
Group continues to drive CIO's success, facilitating impactful connections and
expanding its footprint across regional and international markets.
Timeline for story
1990s: Early Education and Academic Pursuits
Completed 6th Form at Dubai College (U.A.E) and obtained a
BS (Hons) in Marketing from South-eastern University, USA (Karachi Campus) by
1996.
Early 2000s: Founding of Rasala Publications Group
Co-founded Rasala Publications Group, focusing on technology
publications and media initiatives, coinciding with the inception of Pakistan's
IT industry.
2000-2008: Launch of Netxpress Publications
Operated five technology-focused publications under the
Netxpress banner, contributing extensively to case studies for major
corporations and advancing Pakistan's media and technology sectors.
August 2008: Partnership with IDG and Launch of CIO Pakistan
Collaborated with IDG to launch CIO Pakistan, which quickly
became a leading tech media brand, fostering B2B connections within Pakistan's
IT community.
2008-present: Expansion and Growth of CIO
Expanded CIO's influence with numerous events, online
videos, and case studies, positioning it as a preferred marketing partner for
global brands and paving the way for international ventures.
Current Role and Future Prospects
Continues to lead Rasala Publications Group, driving the
expansion and impact of CIO across regional and international markets, while
preparing for new ventures like CIO Afghanistan and the launch of PC World in
Pakistan.
