Biography of Priyanshi Choubey: Co-Founder and COO of InstaCar- Indian Entrepreneur
Story of Priyanshi Choubey:
Priyanshi Choubey, Co-Founder and COO of InstaCar, has
carved out a notable career in technology and business. Before co-founding
InstaCar, she worked as a Business Analyst at Aspricot. Priyanshi's academic
credentials are impressive, beginning with her studies at the Indian Institute
of Technology, Delhi. There, she pursued a Fellowship in Entrepreneurship from
2018 to 2019, during which she earned a gold medal and received a grant of ₹5
lakhs.
Foundational Studies in Business
Priyanshi's foundation in business was built at Devi Ahilya
Vishwavidyalaya, where she completed both her Bachelor’s and Master’s degrees
in E-Commerce. She earned her Bachelor’s degree from 2010 to 2013 and her MBA
from 2013 to 2015. These early studies provided a strong base for her future
endeavors in the fields of business and technology.
Advanced Business Acumen
Following her time at IIT Delhi, Priyanshi advanced her
education at the Indian Institute of Management, Kozhikode, focusing on
Marketing from 2019 to 2020. This period of study honed her expertise in
marketing management, preparing her for her role in leading InstaCar. Her
educational achievements underscore her commitment to blending technical and
business skills effectively.
Professional Experience and Achievements
Priyanshi's professional journey includes key roles at
various organizations. She worked as a Business Analyst at Aspricot from 2015
to 2016, before moving on to impactful positions in e-commerce and new
initiatives. Her tenure at Techstars further solidified her reputation in the
startup community. Priyanshi's diverse experiences and accolades highlight her
innovative approach and leadership in both the tech and entrepreneurial
landscapes.
InstaCar and Career Highlights
InstaCar, co-founded by Priyanshi Choubey, transformed the
car rental industry with its focus on intercity taxi reservations. The platform
gained significant attention and acclaim, including being named one of the five
rising startups in India by Tech in Asia. Under Priyanshi's leadership,
InstaCar also received recognition from the Department of Industrial Policy
& Promotion under the Startup India Scheme. Her contributions to the
startup ecosystem have been recognized with multiple awards, including the Gold
Medal at WEE - IIT, Delhi, and the prestigious SheSparks 2018 award.
Priyanshi Choubeya: Innovating Car Rentals
Priyanshi Choubeya, the co-founder of InstaCar, has
revolutionized the way people approach car rentals. With a background in
management from the Indian Institute and experience as a business analyst at
Aspricot, Priyanshi has leveraged her expertise to create a platform that
simplifies car rental processes. Her entrepreneurial efforts have earned her
prestigious recognition, including the ‘Women Entrepreneur of the Year’ award
in Travel & Hospitality from SheSparks in 2018.
Introducing InstaCar
InstaCar is a dynamic platform designed to streamline taxi
rentals, particularly for outstation trips. Users can easily book intercity
taxis through the service, which emphasizes reliability, safety, and high-quality
vehicles. Additionally, InstaCar offers specialized services, such as pick-up
and drop-off for children, catering to a range of customer needs. With a
growing base of 30,000 subscribers, InstaCar continues to make car rentals more
accessible and efficient for its users.
Biography of Priyanshi Choubey: Co-Founder and COO of InstaCar- Indian Entrepreneur/Startup/Investor/Yoga Trainer/udChalo/success story of Priyanshi
Challenges and Opportunities in Tier II Cities
Starting a business in a Tier II city presents unique
challenges compared to metro areas. The competition is less intense, and there
are fewer sectors to explore, which can limit opportunities and access to
talent. Networking and finding mentors can also be more difficult in smaller
cities. Despite these hurdles, Priyanshi Choubey has demonstrated that it is
possible to build a successful startup in such environments. In a discussion on
the HerStory Women On A Mission Facebook group, Priyanshi shared insights from
her experience. She highlighted the advantages of lower costs for resources and
infrastructure, better accessibility to government support, and local recognition
if the business succeeds.
Insights from Small-Town Entrepreneurship
Priyanshi Choubey's experience with InstaCar in Tier II
cities reveals some valuable lessons. She found that starting up in these areas
allowed for effective experimentation with offline marketing strategies, such
as distributing templates and tracking their impact in a smaller, more
manageable market. Tier II cities can serve as excellent testing grounds for
new ideas. Additionally, small-town entrepreneurs bring unique qualities to the
table, often rooted in the values and principles learned in their hometowns,
which can be a significant asset in the entrepreneurial world.
Conclusion:
Priyanshi Choubey is a seasoned entrepreneur with a diverse
background, blending her expertise in technology, finance, and yoga. She is
currently an International Certified Yoga Trainer, reflecting her commitment to
holistic well-being. Priyanshi's career has included notable roles such as
Associate Vice President of E-commerce at udChalo and Associate Vice President
of New Initiatives at Open Financial Technologies. Her previous entrepreneurial
venture, InstaCar, was a notable success, earning accolades such as being
recognized as a Techstars Bangalore'19 Company and receiving the Women
Entrepreneur of the Year award in Travel & Hospitality from SheSparks in 2018.
A timeline summarizing Priyanshi Choubey’s career and
accomplishments:
2010s: Educational and Early Career Foundations
2010-2013: Bachelor’s degree in E-Commerce from Devi Ahilya
Vishwavidyalaya.
2013-2015: Master’s degree (MBA) in E-Commerce from Devi
Ahilya Vishwavidyalaya.
2015-2016: Business Analyst at Aspricot, working on various
business analysis projects.
2018-2019: Fellowship in Entrepreneurship at the Indian
Institute of Technology (IIT) Delhi, awarded a gold medal and received a grant
of ₹5 lakhs.
2019–2020: Advanced Studies and Early Leadership
2019-2020: Advanced education in Marketing at the Indian
Institute of Management (IIM), Kozhikode, focusing on marketing management.
2020s: Founding and Leading InstaCar
August 2019–March 2021: Co-founded InstaCar, a platform
specializing in intercity taxi reservations. The company gained significant
recognition, including being named one of the five rising startups in India by
Tech in Asia.
March 2021: InstaCar received acknowledgment from the
Department of Industrial Policy & Promotion under the Startup India Scheme.
Achievements and Recognition
2018: Awarded the ‘Women Entrepreneur of the Year’ in Travel
& Hospitality by SheSparks.
2019: InstaCar was recognized as a Techstars Bangalore'19
Company.
2021: InstaCar successfully operated with 30,000 subscribers
and continued to innovate in the car rental space.
Challenges and Insights
2020s: Discussed challenges and opportunities of starting a
business in Tier II cities, highlighting lower competition and resource costs,
but also challenges in networking and talent acquisition.
HerStory Women On A Mission: Shared insights about the
benefits of experimenting with offline marketing strategies and leveraging
local advantages.
Recent Roles and Ventures
Current: International Certified Yoga Trainer, reflecting a
commitment to holistic well-being.
Current: Associate Vice President of E-commerce at udChalo.
Current: Associate Vice President of New Initiatives at Open
Financial Technologies.
April 2024: Exploring new entrepreneurial opportunities,
though specific details of new ventures are still under wraps.
