Biography of Neha Behani: Co-Founder of Moojic-Indian Entrepreneur
Story of Neha Behani: Innovating Retail Entertainment
From Kishanganj to Entrepreneurship
Originally from the small town of Kishanganj in Bihar, Neha
is the first woman in her family to venture into business outside the family’s
traditional enterprise. She holds an MBA and was previously a Product Manager
at Hewlett Packard in Singapore. Alongside her co-founder Kumaran Mahendran,
Neha launched Moojic and both left their corporate roles to pursue this
innovative idea.
Neha Behani: Educational Background and Career
Academic Excellence and Leadership
Neha Behani, co-founder of Moojic, has a strong educational
foundation in business and marketing. She earned her Master’s in Business
Administration with a focus on Marketing from the Asian Institute of Management
in Mumbai, where she was actively involved in the marketing club 'Insight' and
served as its president in 2009.
Earlier, Neha completed her Bachelor of Business Management
(BBM) in Marketing from Mount Carmel College in Bangalore, where she developed
a solid base in marketing principles that would later support her
entrepreneurial ventures. Neha pursued her education at the Asian Institute of
Management in Mumbai, Maharashtra.
A Path to Entrepreneurship
With this robust educational background, Neha transitioned
from her role as a Product Manager at Hewlett Packard in Singapore to co-found
Moojic. Her academic achievements and leadership roles helped pave the way for
her success in creating a unique in-store radio service that continues to
expand both in India and internationally.
Previous Experience
Before Moojic, Neha was a Co-Founder at Adonta Private
Limited, where she has been working since July 2011. Additionally, she worked
in marketing strategy and alliances at MyCityWay from July 2011 to June 2012.
Her career also includes a stint as a Product Marketing
Manager at Hewlett-Packard from 2010 to 2011. Neha's earlier roles include a
summer internship at Future Group in 2009 and account management positions at
Ogilvy & Mather, Wunderman, and JWT from January 2004 to August 2008.
The Birth of Moojic
Neha Behani, co-founder of Moojic, is a notable woman entrepreneur based in Mumbai. Moojic provides an in-store radio service for various retail locations, including restaurants, cafes, salons, gyms, and bars. What distinguishes Neha’s service is its unique jukebox feature, allowing customers to play songs from their own playlists, enhancing the in-store experience.
Neha Behani co-founded Moojic, a unique service providing
brand-specific in-store music for retailers. The idea emerged from Neha’s
experience with digital jukeboxes for bars and cafes, where she noticed the
high costs and complex licensing involved in playing music. Recognizing that
retailers needed music that matched their brand identity, Neha developed Moojic
to offer a self-service platform where retail ambience consultants create
tailored radio content for different brands. The service includes brand
jingles, sound bytes, infomercials, and real-time announcements, enhancing
communication with both customers and employees.
Challenges in the Music Industry
Neha faces several key challenges in her business:
Limited Resources vs. Unlimited Wants: Finding and retaining
talented individuals is expensive and challenging. Building a passionate team,
driven by more than just financial incentives, is crucial but tough for
start-ups.
Keeping Up with Technology: Technology evolves rapidly, and
staying updated with the latest trends is essential for product development.
For someone not originally from a tech background, adapting to these changes can
be particularly challenging.
Navigating Music Industry IPRs: The music industry’s
intellectual property rights (IPR) in India are complex and not fully adapted
to the digital age. This made it difficult for Neha and her team to understand
and navigate the legal landscape. It took them two years to find a viable
approach to operate effectively in the industry.
Biography of Neha Behani: Co-Founder of Moojic-Indian Entrepreneur/ Startup/ Investor/Success story of Neha Behani/ Moojic story/Life story/struggles
Future Plans and Projects
Neha is exploring new business-to-consumer (B2C)
opportunities that have emerged during the growth of Moojic. She plans to share
more details about these ventures as they approach their launch.
Advice for Women Entrepreneurs
Neha believes that women entrepreneurs have an advantage due
to their higher emotional intelligence and multitasking skills. This helps them
stand out and gain attention, which can be used to their benefit. She
encourages aspiring women entrepreneurs to take the leap into starting their
businesses, as resources and support are more accessible than ever. Her advice
is to act quickly and seize opportunities, as someone else may already be
working on similar ideas.
A Global Presence
Moojic has established itself both in India and
internationally, with significant backing from investors like Google’s Rajan
Anandan. Starting with just 20 outlets, Moojic now serves over 20,000 locations
and is set to expand into markets in Dubai, Singapore, and Malaysia
Revolutionizing Retail with Moojic
Neha Behani is the Co-Founder of Moojic, a groundbreaking
service that provides customizable in-store radio solutions for retail stores.
Moojic allows businesses to create a branded radio network that can be managed
across multiple locations. This service lets stores broadcast their own
jingles, sound bites, infomercials, and even make instant announcements,
enhancing communication with both customers and employees. Recognized as one of
the fastest-growing tech start-ups in India, Moojic is making waves in the
industry.
Sharing Insights at a Major Event
Neha Behani will be speaking at the "Breaking Barriers
To Business Growth Step Above" event in Mumbai. As a guest speaker, she
will share her valuable insights on building a successful business and
overcoming growth challenges, drawing from her experience with Moojic.
Timeline of Neha Behani’s Journey:
Early Life and Education
Early 1980s: Born in Kishanganj, Bihar.
2004: Completes Bachelor of Business Management (BBM) in
Marketing from Mount Carmel College, Bangalore.
2009: Earns an MBA with a focus on Marketing from the Asian
Institute of Management, Mumbai. Actively involved in the marketing club
'Insight', serving as its president.
Early Career
January 2004 – August 2008: Works in account management at
Ogilvy & Mather, Wunderman, and JWT.
2009: Completes a summer internship at Future Group.
2010 – 2011: Serves as a Product Marketing Manager at
Hewlett-Packard in Singapore.
July 2011 – June 2012: Works in marketing strategy and
alliances at MyCityWay.
July 2011 – Present: Co-Founder at Adonta Private Limited.
Founding Moojic
2011 – 2012: Transitions from her corporate role to focus on
launching Moojic with co-founder Kumaran Mahendran.
2012: Co-founds Moojic, offering an in-store radio service
for various retail locations, with a unique jukebox feature.
Growth and Development of Moojic
2015: Moojic starts gaining traction and expands its
services.
2016: Receives investment backing from notable figures such
as Rajan Anandan from Google.
2017: Moojic serves over 20,000 locations, including
international markets like Dubai, Singapore, and Malaysia.
Challenges and Innovations
2012 – 2014: Navigates challenges in music industry
intellectual property rights (IPR) and technology adaptation.
2015 – Present: Focuses on overcoming resource limitations,
technological advancements, and IPR complexities.
Recent and Future Endeavors
2024: Neha Behani will speak at the "Breaking Barriers
To Business Growth Step Above" event in Mumbai, sharing insights on
business success and overcoming growth challenges.
Future: Exploring new business-to-consumer (B2C)
opportunities and preparing for further ventures.
Advice and Impact
Current Advice: Encourages aspiring women entrepreneurs to
leverage their emotional intelligence and multitasking skills to succeed. Urges
them to act quickly and seize opportunities as resources and support are
increasingly accessible.
This timeline outlines Neha Behani’s educational background,
career milestones, and entrepreneurial achievements with Moojic. It highlights
her journey from a small town to becoming a significant figure in the retail
entertainment industry.
