Biography of Momina Duraid: CEO of Moomal Production -Pakistani Entertainment
Biography of Momina Duraid:
Pioneering Television Productions
Momina Duraid stands at the helm of Moomal Productions, a
prominent television production company under the Hum TV network in Pakistan.
Renowned for her creative vision, she has produced a string of successful
television series that have captivated audiences, including the acclaimed
dramas "Humsafar," "Zindagi Gulzar Hai," and "Yaqeen
Ka Safar." Her contributions have reshaped the landscape of Pakistani
television, earning her accolades as a top female entrepreneur.
From Finance to Creative Vision
Momina Duraid's journey into the media industry began
unexpectedly, transitioning from her role as a marketing executive in banking
to a trailblazing producer in Pakistani television. Initially focused on
financial matters, she found herself drawn into the creative side of media,
influenced by her mother-in-law, Sultana Siddiqui, a stalwart in Pakistan's television
industry.
Critical Acclaim with Dastaan
Momina Duraid's career took off with the production of
"Dastaan" in 2010, a groundbreaking drama based on Razia Butt's novel
"Bano." Starring Fawad Khan and Sanam Baloch, the series earned
widespread acclaim for its poignant portrayal of partition-based themes. It
received numerous accolades, including the Hum Honorary Most Challenging
Subject Award, and marked Momina's emergence as a formidable force in
television production.
Revolutionizing Pakistani Television with
"Humsafar"
In 2011, Momina Duraid took a bold step by adapting Farhat
Ishtiaq's novel "Humsafar" into a television series, after it had
been rejected by other production houses. The decision proved to be a
game-changer, as "Humsafar" became a cultural phenomenon, resonating
deeply with audiences worldwide. Critics hailed it as a revival of Pakistani
drama, catapulting actors Mahira Khan and Fawad Khan to superstardom and garnering
international acclaim.
Biography of Momina Duraid:CEO of Moomal Production Pakistani Entertainment/senior producer & creative head of television network Hum TV/MD Production
Venturing into Film
In 2015, Momina Duraid expanded her horizons by co-directing
the film "Bin Roye," featuring popular actors Mahira Khan and Humayun
Saeed. This marked her entry into film direction and led to the establishment
of Hum Films, a venture aimed at furthering quality filmmaking in Pakistan. Her
dedication to storytelling and production excellence continues to set
benchmarks in the industry.
Venturing into Film with "Bin Roye"
In 2015, Momina expanded her repertoire by co-directing
"Bin Roye," a film that not only received rave reviews but also
became one of Pakistan's highest-grossing films of all time. This success
prompted the establishment of Hum Films under her production house, solidifying
her influence in both television and cinema.
Global Reach and Streaming Success
Momina Duraid's productions, including "Dastaan,"
"Humsafar," and "Zindagi Gulzar Hai," have transcended
borders and resonated globally. In a landmark move in 2016, many of her iconic
series were released on Netflix, further cementing her legacy as a pioneer in
Pakistani entertainment.
Recognitions and Achievements
Momina Duraid's achievements extend beyond her professional
endeavors. Named among the Pond's list of "Miracle Journey: The 100 Most
Inspirational Women," she has been celebrated for her pioneering spirit
and influence in entertainment. Her leadership at Moomal Productions and Hum
Films underscores her commitment to promoting diverse narratives and empowering
women in media.
Recent Projects and Future Ventures
In recent years, Momina Duraid has been involved in several
notable projects. These include Parizaad (2021-22), Hum Tum (2022), Chand Tara
(2023), Fairy Tale (2023), and Very Filmy (2024), highlighting her commitment
to diverse storytelling and quality content creation.
Awards and Recognition
Momina Duraid's work has been widely recognized and
acclaimed. She has received numerous accolades at prestigious ceremonies such
as the Hum Awards and Lux Style Awards. Notable wins include Best Drama Serial
for Shehr-e-Zaat (2012), Zindagi Gulzar Hai (2013), Bunty I Love You (2014),
and Diyar-e-Dil (2015). Her productions have consistently garnered praise for
their compelling narratives and high production values.
Personal and Professional Legacy
Married to Duraid Qureshi and part of the influential Hum
Network family, Momina Duraid's journey is intertwined with her passion for
creativity and innovation. As the CEO of MD Productions, she continues to shape
the cultural landscape of Pakistan through her dedication to quality entertainment
and impactful storytelling.
Conclusion
Momina Duraid exemplifies resilience and creativity in
Pakistan's entertainment industry, leaving an indelible mark through her
groundbreaking television productions and forays into film direction. Her
journey as a director, producer, and entrepreneur continues to inspire aspiring
filmmakers and storytellers, setting new standards of excellence in Pakistani
media.
