Biography of Mahlaqa Shaukat: Co-Founder and CEO of AimFit- Entrepreneur
Biography of Mahlaqa Shaukat:
Shaukat: Empowering Women through
AimFit's Digital Fitness Platform
Shaukat co-founded AimFit, a
digital fitness platform tailored for women, offering personalized coaching and
live workouts accessible from anywhere via their app. Additionally, AimFit
boasts four physical studio locations for in-person fitness classes.
Mahlaqa Shaukat: Empowering Women
through AimFit
Mahlaqa Shaukat is the Co-Founder
and CEO of AimFit, a pioneering digital wellness platform dedicated to women's
fitness. AimFit offers science-backed, tech-enabled solutions that empower
women to achieve their fitness goals through personalized coaching and flexible
workout options that can be accessed from home.
Academic and Professional
Background
Mahlaqa Shaukat's journey is
anchored in academic excellence and diverse professional experiences. She holds
a Master of Engineering (MEng) in Engineering, Economics, and Management from
the University of Oxford, where she was recognized with the Principal's
Academic Scholarship and served in various leadership roles within student
organizations. Prior to founding AimFit, Shaukat worked as a Technology and
Business Analyst at Deloitte in London, specializing in technology solutions
across sectors such as finance, consumer goods, telecommunications, and
pharmaceuticals.
Entrepreneurial Drive and Mission
Driven by her personal experience
overcoming panic attacks and body image issues through fitness, Shaukat founded
AimFit with a mission to democratize fitness for 600 million women in emerging
markets. Her role as CEO involves leading AimFit's strategic vision to foster
lifestyle changes through personal accountability coaching and accessible
fitness programs tailored for women globally.
Personal Inspiration Leading to
Business
The genesis of AimFit stems from
Shaukat's personal journey with fitness, which transformed her both mentally
and physically. Motivated by her own experience, she aims to empower women
worldwide to achieve similar transformations through AimFit.
Impact and Outreach
Under Shaukat's leadership,
AimFit has become a beacon of empowerment, offering transformative fitness
solutions designed to meet the diverse needs of women worldwide. Beyond digital
platforms, AimFit also engages through community-building initiatives and
outreach programs aimed at promoting holistic wellness.
Biography of Mahlaqa Shaukat: Co-Founder and CEO of AimFit- Entrepreneur/Investor/helps women reach their fitness goals/coach/AimFit app/pakistan
Adapting to COVID-19
When COVID-19 forced closures of
AimFit's studios in March, the team swiftly pivoted to launch an online
offering. This shift was crucial to ensure continuity in members' fitness
journeys and boost immunity during the pandemic. The in-house production team
played a pivotal role, rapidly filming and editing workouts across multiple locations,
adhering to strict lockdown measures.
Online Fitness Platform
AimFit’s Home Workout Challenge
(HWC) exemplifies its digital innovation, featuring daily follow-along fitness
classes accessible within a 24-hour window. Building on the success of 8 HWCs,
AimFit is now developing a comprehensive app-based platform. This upcoming
launch aims to enhance user experience with workout tracking, community
engagement, and holistic fitness resources.
AimFit Raises $1 Million Seed
Round to Revolutionize Female Fitness
AimFit, co-founded by sisters
Mahlaqa and Noor Shaukat, has secured a landmark $1 million seed round, marking
a significant milestone as Pakistan's first venture capital-backed fitness
startup. The funding round was led by Indus Valley Capital, supported by an
unnamed unicorn founder and the founding team of Atoms.
Founded with a mission to
transform female fitness in Pakistan and similar emerging markets, AimFit
currently operates four fitness studios catering exclusively to a growing
client base of 10,000 women. The company gained rapid traction during the
Covid-19 pandemic by swiftly launching an online platform within 24 hours of
lockdown measures, meeting the urgent digital fitness needs of its members.
Future Outlook for Pakistan's
Fitness-Tech Space
Looking ahead, Shaukat envisions
Pakistan's tech startup ecosystem evolving further, especially within fitness.
The experience of converting challenges into opportunities during COVID-19
underscores the potential for tech-driven collaborations in digital payments, online
community building, and innovative fitness services.
Driving AimFit's Growth and
Impact
In her capacity as a co-founder,
Shaukat spearheads AimFit's expansion and impact. Her role focuses on growing
the business and ensuring that AimFit reaches and positively impacts more women
globally each day.
Balancing Motherhood and
Entrepreneurship
Balancing the roles of a
full-time mother and businesswoman presents Shaukat with her greatest
challenge. She acknowledges the support of her family as instrumental in
helping her navigate and succeed in both roles simultaneously.
This profile highlights Shaukat's
journey as an entrepreneur, her personal motivation behind AimFit, and her
commitment to empowering women through fitness, all while balancing the demands
of motherhood and business leadership.
