Biography of Jaya Jha: Founder of InstaScribe and Pothi.com -Indian Entrepreneur
Journey of Jaya Jha: Pioneering Entrepreneur in Digital Publishing
Jaya Jha, an accomplished IIT Kanpur graduate with a PGDM in
Marketing and Strategy, is a notable entrepreneur in India. She is the founder
of two innovative startups, InstaScribe and Pothi.com, which provide platforms
for individuals to create eBooks and publish their work.
Jaya Jha: Academic and Professional Background
Jaya Jha has an impressive educational background that paved
the way for her successful career. She earned a B. Tech. in Computer Science
and Engineering from the Indian Institute of Technology (IIT) Kanpur,
graduating in 2004. During her time at IIT, she was actively involved in
various activities, including the Astronomy Club, Student's Senate, SAC Book
Club, and several major campus events like Antaragni, Techkriti, and Megabucks.
Following her undergraduate studies, Jaya pursued a Post
Graduate Diploma in Management (MBA) with a focus on Marketing and Strategy at
the Indian Institute of Management (IIM) Lucknow, graduating in 2006. At IIM
Lucknow, she participated in the Index Market Research Competition and the Mera
Gaon Mera Desh Intrapreneurship Competition, further honing her business and
strategic skills.
A Leader in Product Innovation
Jaya Jha, an experienced product leader, currently serves as
the Head of Product at Tech Startups, a role she has held since May 2023. Based
in Bangalore, Karnataka, she leads product initiatives remotely, driving innovation
and strategic development.
Founding and Building Ventures
Jaya’s entrepreneurial spirit is evident in her role as
Co-Founder and Director of Pothi.com (Mudranik Technologies Pvt. Ltd.), where
she has been a key player since February 2008. Her responsibilities range from
building the company from the ground up to managing product development, customer
support, and operations.
Consulting Expertise
From December 2020 to May 2023, Jaya was the Founder and
Chief Product Consultant at The Practical PM. She provided valuable product
management consulting, helping clients reduce customer acquisition costs,
enhance data analytics, improve retention, and launch new products.
Previous Leadership Roles
Before her consulting role, Jaya was the Chief Product
Officer at MoEVing from April 2021 to November 2022, and a Product Leader at
Bright Money from February 2020 to November 2020. She also held various positions
at Meesho, including VP of Activation and Community and AVP Product,
contributing significantly to the company’s growth.
Earlier Career Milestones
Jaya’s career began with significant roles at Google India
Pvt. Ltd. as an Associate Product Manager, focusing on Google News and
transliteration projects. She also worked at IBM India Pvt. Ltd. as an
Assistant Manager - Competency and held other notable positions, including
Co-Founder of InstaScribe and Head of Product & Marketing at Aurus Network
Infotech Pvt. Ltd.
Jaya Jha: Co-Founder of Pothi.com and Advocate for
Disruptive Publishing
Jaya Jha, co-founder of Pothi.com, manages marketing,
finance, and daily operations. Before launching Pothi.com in 2008, she gained
experience in product management at Google India. Her belief in technology’s
transformative power drives her mission to revolutionize the publishing
industry. However, she also views publishing as a fundamentally human activity,
rooted in expression and communication.
Biography of Jaya Jha: Founder of InstaScribe and Pothi.com -Entrepreneur/ Investor/startup instaScribe and Pothi.com/eBook /success story of Jaya Jha
Pothi.com’s Impact
Since its inception, Pothi.com has empowered over 2,000
authors to reach readers through its Print on Demand platform. The platform
supports authors from diverse locations across India, including major metros,
tier II cities, and small towns. It accommodates publications in various
languages and caters to both global audiences and personal circles. Pothi.com
offers an accessible and cost-effective means for aspiring writers to publish
e-books or physical books, with prices starting at just a few hundred rupees
for a 30-page book.
Entrepreneurial Ventures
Jaya launched InstaScribe and Pothi.com to empower people
with the tools to self-publish and create eBooks, reflecting her commitment to
making digital publishing accessible and user-friendly.
Innovative Publishing Platform
Pothi.com stands out by democratizing book publishing,
removing traditional barriers related to cost, social status, and technical
skills. It allows individuals to share their stories and ideas by publishing
their work, with the platform taking a share of book sales. This approach has
opened up new avenues for writers who previously lacked access to commercial
publishing.
Media Presence and Insights
Jaya was featured on the MyKitaab podcast, which highlights
experts in the publishing industry and supports authors in getting published.
On the podcast, Jaya shared her experiences, including her transition from
Google to entrepreneurship and her work with Pothi.com and InstaScribe. She
also discussed her own books, such as Moving On and her Hindi poetry
collections Kuch Pal and Tumhare Liye, as well as her venture Summary Town.
Revolutionizing Digital Publishing with InstaScribe
Currently, Jaya is focused on InstaScribe, an online
application designed to simplify the creation of high-quality eBooks.
InstaScribe helps users—from authors and publishers to service providers—easily
import, edit, and format their content. It features a WYSIWYG (What You See Is
What You Get) editor for straightforward eBook creation, including automatic
table of contents generation, metadata entry, and cover uploads. With
InstaScribe, users can export their eBooks to multiple formats with just a
single click, streamlining the digital publishing process.
Advice for Aspiring Writers
Jaya advises writers to focus on marketing and building
their personal brand well in advance of their book release, ideally starting a
year before publication. This proactive approach helps in establishing a
platform and gaining visibility, whether the work is fiction or non-fiction.
A timeline for the story of Jaya Jha:
2004: Graduates with a B. Tech. in Computer Science and
Engineering from IIT Kanpur.
2006: Completes a Post Graduate Diploma in Management (MBA)
with a focus on Marketing and Strategy from IIM Lucknow.
2007-2008: Works at Google India Pvt. Ltd. as an Associate
Product Manager, focusing on Google News and transliteration projects.
February 2008: Co-founds Pothi.com (Mudranik Technologies
Pvt. Ltd.), a platform for self-publishing and Print on Demand.
2009-2012: Works at IBM India Pvt. Ltd. as an Assistant
Manager - Competency and at Aurus Network Infotech Pvt. Ltd. as Head of Product
& Marketing.
2012-2017: Serves in various roles including Chief Product
Officer at MoEVing, Product Leader at Bright Money, and VP of Activation and
Community at Meesho.
December 2020 - May 2023: Founder and Chief Product
Consultant at The Practical PM, offering product management consulting.
May 2023 - Present: Head of Product at Tech Startups,
leading product initiatives remotely from Bangalore.
Present Day: Focuses on InstaScribe, a tool for simplifying
eBook creation, while continuing to innovate in digital publishing through
Pothi.com.
