Biography of Farah Nathani Menzies:Co-Founder of The Mumum Co.-Entrepreneur
Biography of Farah Nathani Menzies:
Farah Nathani Menzies, alongside her partner Shreya Lamba,
co-founded The Mumum Co., a startup dedicated to promoting proper nutrition and
healthier living.
Educational Background
Farah holds an MBA from Harvard Business School and
completed her undergraduate studies at The University of Pennsylvania’s Wharton
School and College of Arts & Sciences, providing her with a strong foundation
in business and the arts.
Professional Background and Expertise
Before founding The Mumum Company, Farah gained significant
experience in international business and strategy. She worked at Godrej
Consumer Products Ltd and Godrej Industries, focusing on strategy and human
resources. Her career began at Bain & Company, where she worked as a
management consultant in their New York, London, Madrid, and Delhi offices.
Farah holds an undergraduate degree from The University of Pennsylvania's
Wharton School and College of Arts & Sciences, as well as an MBA from
Harvard Business School. She currently resides in Mumbai with her husband and
two daughters.
A Mother's Vision
Farah's journey into entrepreneurship was driven by a
personal challenge: finding nutritious snacks for her children. Frustrated by the
unhealthy options available, which were often high in preservatives and sugar,
she decided to create a healthier alternative. Joined by her friend and fellow
mother, Shreya Lamba, Farah embarked on a mission to offer wholesome snacks.
Their collaboration led to the founding of The Mumum Company in 2017,
reflecting their dedication to providing better food choices for children.
The Birth of The Mumum Company
Farah Nathani-Menzies is a co-founder of The Mumum Company,
a brand dedicated to offering a 100% natural and wholesome range of snacks.
Driven by a passion to enhance nutrition for young children, Farah and her
partner Shreya Lamba established The Mumum Co with a commitment to providing
"real food, no-junk" options for the Indian market.
Biography of Farah Nathani Menzies:Co-Founder of The Mumum Co.-Entrepreneur/100% natural nutritious snacks/Success story of Farah Nathani/Investor
Turning Challenges into Opportunities
Creating a new product from scratch is no easy feat,
demanding thorough research to ensure it meets the target audience's tastes and
nutritional needs. Farah, the driving force behind this venture, took on the
challenge of determining whether children would like their new snack. To
achieve this, Shreya leveraged her extensive network of mothers to engage a
wide range of women, gathering essential feedback on how the snack was received
by kids.
Their joint efforts paid off. The collaborative approach
ensured that the snack was well-suited to both mothers and their children,
aligning with their expectations and preferences.
A Taste of Success
The result of their hard work was the launch of
"Crunchies," a puffed snack crafted from nutritious ingredients like
jowar, ragi, and corn, which are commonly found in the Indian market.
Additionally, they developed a natural fruit-based drink as a healthier
alternative to the artificial sweeteners in traditional soft drinks.
Today, Farah and Shreya’s creations are found in stores
across major Indian cities such as Mumbai, Delhi, Bangalore, and Pune. They’ve
also expanded their reach online through platforms like FirstCry and Amazon,
making their products accessible to a larger audience.
Combining Motherhood and Business Spirit
Women often face pressure to choose between their careers
and motherhood, with the assumption that excelling in both is impossible. Farah
and Shreya challenged this notion by using their experiences as mothers to fuel
their entrepreneurial endeavors. They turned motherhood into a strength,
creating a business that not only supported their children’s growth but also
benefited other mothers seeking healthy snack options.
The Mumum Co. Philosophy
Farah emphasizes that The Mumum Co. products are “very, very
real,” reflecting their commitment to offering 100% natural and nourishing
foods. The company's focus is on avoiding preservatives and additives, ensuring
that children receive wholesome nutrition to support their growth and
development.
By a Mother, For Mothers, With the Help of Other Mothers
Creating a new product from scratch is a challenging task
that demands extensive research. For Farah Nathani-Menzies, this meant not only
ensuring that the snack was nutritious but also that kids would enjoy its
taste. Her partner, Shreya Lamba, played a crucial role in this process.
Leveraging her connections with other mothers, Shreya helped Farah reach out to
a broad network to spread the word about their product and gather feedback on
its appeal to children.
Their first successful creation was ‘Crunchies,’ a puff
snack made from jowar, ragi, and corn—nutritious and readily available
ingredients in the Indian market. They also developed a fruit-based drink that
offers a healthier alternative to sugary soft drinks. Today, their snacks are
available in stores across major cities like Mumbai, Delhi, Bangalore, and
Pune, and can also be purchased online through platforms like FirstCry and
Amazon.
Conclusion: A Beacon of Entrepreneurial Spirit
Farah Nathani-Menzies and Shreya Lamba's journey with The
Mumum Company exemplifies the incredible potential women have in
entrepreneurship. Their story demonstrates that mothers can successfully
balance their careers with their family responsibilities, proving that
innovation and dedication can drive positive change.
By pursuing their vision of healthier snack options for
children, Farah and Shreya have not only excelled in their professional
endeavors but also made a meaningful impact on the well-being of families.
Their venture highlights how entrepreneurial passion and teamwork can create
valuable solutions that benefit many.
Farah and Shreya’s achievements serve as an inspiring
example for aspiring entrepreneurs and mothers worldwide, showing that success
comes from a blend of creativity, perseverance, and a commitment to making a
difference.
A timeline for the story of Farah Nathani Menzies and The
Mumum Co.:
Undergraduate Studies: Farah completes her undergraduate
education at The University of Pennsylvania's Wharton School and College of
Arts & Sciences.
2005: Joins Bain & Company as a management consultant,
gaining international experience in New York, London, Madrid, and Delhi.
2008: Earns an MBA from Harvard Business School.
2008-2013: Works at Godrej Consumer Products Ltd and Godrej
Industries, focusing on strategy and human resources.
2017: Co-founds The Mumum Co. with Shreya Lamba, aiming to
provide nutritious and wholesome snacks for children.
2018: Launches "Crunchies," a nutritious puffed
snack made from jowar, ragi, and corn, and introduces a natural fruit-based
drink.
Present Day: The Mumum Co. products are available in major
Indian cities like Mumbai, Delhi, Bangalore, and Pune, as well as online
through platforms like FirstCry and Amazon.
