Biography of Ankita Gaba: Founder of Superchooha, SocialSamosa.com, GetEvangelized-Entrepreneur
Story of Ankita Gaba: A Pioneer in Social Media and Entrepreneurship
Ankita Gaba, born on April 4, 1985, is a prominent Indian
businesswoman and internet entrepreneur, best known as the co-founder of
SocialSamosa.com. She has made significant strides as a social media
strategist, speaker, and consultant. Gaba's journey in social media began with
the founding of Superchooha, one of India's earliest social media companies.
Ankita Gaba is a seasoned digital marketing professional and
fractional Chief Marketing Officer (CMO) who specializes in helping start-ups
and small to medium-sized businesses (SMBs) with their marketing strategies.
She is also open to consulting projects and roles as a Digital Head.
Educational Background
Ankita completed her MBA in Marketing from the Welingkar
Institute of Management, where she studied from 2008 to 2010. She also holds a
Bachelor’s degree in Management Studies with a focus on Marketing from the
University of Mumbai, which she completed between 2003 and 2006.
Educational Background and Early Career
Gaba hails from Mumbai and earned her undergraduate degree
in Business Management from Wilson College. She furthered her education with an
MBA from the Welingkar Institute of Management, graduating in 2010. Her
professional career began in 2008 in the public relations sector, where she
managed publicity for films and celebrities.
Beginning of a Career in PR
Ankita Gaba began her professional journey in public
relations, starting at Spin Communique in April 2006. Her role as a PR
Executive provided her with a solid foundation in managing communications and
media relations. She then moved to Spin Media, where she continued to develop
her expertise in public relations. By early 2008, Ankita joined Universal
Communications, where she worked until April 2008, focusing on promoting
T-Series' movie and music productions. This role enhanced her skills in media
promotion and strategic communication.
Entrepreneurial Ventures
In June 2008, Ankita transitioned into the entrepreneurial
realm by founding Superchooha, where she served as CEO until August 2010. This
venture allowed her to apply her PR skills in a new context and gain experience
in managing a startup. Following this, she co-founded Social Samosa in November
2011, a platform dedicated to social media insights and trends. Her role at
Social Samosa involved developing content strategies and engaging with the
digital community, which further established her as a key player in the digital
marketing space.
Biography of Ankita Gaba: Founder of Superchooha, SocialSamosa.com, GetEvangelized-Entrepreneur/Investor.Startup/Success story of Ankita Gaba story
Expansion into Digital Marketing
Ankita's entrepreneurial success led her to co-found
GetEvangelized in May 2015. This venture focused on leveraging digital
strategies to enhance brand visibility and community engagement. Her leadership
in GetEvangelized highlighted her growing expertise in digital marketing and
her ability to build and manage dynamic digital platforms. This experience set
the stage for her subsequent roles in more established companies.
Leadership in Marketing
From May 2016 to April 2018, Ankita served as Partner and
Business Head at PrimeSoft Solutions, Inc. Here, she played a crucial role in
business development and strategic marketing. Her leadership skills were
further honed during her tenure as Vice President of Marketing at Orowealth,
where she worked from June 2018 to February 2019. At Orowealth, she was
responsible for driving marketing strategies and enhancing the company’s brand
presence in the market.
Strategic Roles in Financial Technology
Ankita's career continued to evolve as she took on the role
of Head of Marketing at Moneyfront from March 2019 to April 2022. Her
responsibilities included overseeing marketing initiatives and developing
strategies to position Moneyfront effectively in the competitive financial
technology landscape. Her expertise in digital marketing and strategic planning
contributed significantly to the company's growth during this period.
Content and Community Leadership
In April 2022, Ankita became the Head of Content and
Community at Mahila Money, where she focused on content creation and community
engagement strategies. This role allowed her to apply her digital marketing
skills to support women’s financial empowerment and community development. Her
work at Mahila Money showcased her ability to blend content strategy with
community-building efforts.
Current Endeavors and Consulting
Since September 2022, Ankita has been working as a Digital
Marketing Consultant, offering her expertise to various clients and projects.
In January 2023, she co-founded fibi, where she served as the Community Head
until June 2023. Her current roles reflect her ongoing commitment to advancing
digital marketing strategies and fostering community engagement, leveraging her
extensive experience in both entrepreneurial and corporate settings.
Contributions and Achievements
In June 2007, Gaba embarked on her social media career by
joining Superchooha, a pioneering social media agency in India. She played a
key role in establishing the Mumbai chapter of the Social Media Club, an
international NGO dedicated to connecting social media professionals globally.
In 2011, Gaba co-founded SocialSamosa.com, which quickly became a leading
platform for insights and discussions about the social media landscape in
India. The portal was successfully sold to private investors for 2–3 crores in
May 2015.
Prestigious Awards and Recognition
In 2013, Ankita Gaba received significant recognition for
her work in social media, winning the “Social Media Entrepreneur of the Year
Award” at the WATAwards. Her contributions to the field were further
acknowledged when she was listed among the “Global Top 100 Social Media
Agencies and Consultants 2012-13” by Sparkah, a business consultancy firm based
in San Diego. These accolades reflect her impact and success in the social
media industry, and she has continued to receive numerous prestigious awards
for her entrepreneurial achievements.
Ankita Gaba: From Social Media Pioneer to Resilient
Entrepreneur
Ankita Gaba is a multifaceted professional—social media
strategist, lecturer, consultant, and entrepreneur. She is best known as the
co-founder of SocialSamosa.com, a prominent Indian platform providing expert
insights and services in social media. SocialSamosa serves as a comprehensive
knowledge hub, offering professional guidance on various social media projects
and campaigns. Additionally, Ankita is a founding member of Superchooha, one of
India’s earliest social media firms. Under her leadership, Superchooha
developed innovative online media solutions for major brands like Mahindra,
Idea Cellular, Ponds, Colors, and Zapak, among others.
Overcoming Challenges and Embracing Resilience
Ankita's journey has been marked by significant challenges,
which she has faced with remarkable courage and perseverance. Despite
encountering numerous obstacles, she chose to rise above them and stay true to
her dreams. In a candid discussion with Sheroes, she shared her struggles with
the harsh realities of entrepreneurship and business management. Her resilience
and determination have been central to her success, reflecting her commitment
to her goals and the social media industry.
Educational Contributions
In addition to her professional achievements, Ankita contributes
to the academic sphere by delivering lectures as a faculty member for social
media courses at Mumbai University. Her role as an educator reflects her
dedication to sharing her knowledge and expertise with others. Her ability to
impart valuable insights and practical experience to students underscores her
commitment to advancing the field of social media and nurturing the next
generation of professionals.
Passion and Excellence
Ankita is known for her meticulous, detail-oriented approach
and deep passion for her work. Her dedication is evident in her commitment to
every project she undertakes, which she executes with enthusiasm and
excellence. This passion, combined with her continuous drive for growth, has
played a crucial role in her professional success and recognition. Her approach
exemplifies how combining hard work with genuine passion can lead to
extraordinary achievements.
Setting Benchmarks
Throughout her career, Ankita has set significant benchmarks
in the Indian social media industry. Her innovative strategies and leadership
have influenced the development of social media practices and corporate
structures. By consistently delivering high-quality work and pushing the
boundaries of conventional practices, she has established herself as a trailblazer
in her field, inspiring others to follow her example.
Inspiration to Others
Ankita’s journey is a powerful source of inspiration for
women and professionals alike. Her story demonstrates that with perseverance,
hard work, and a willingness to adapt, one can achieve remarkable success even
in the face of challenges. Her accomplishments and the impact she has made in
social media serve as a beacon of possibility for others striving to make their
mark in their respective fields.
Legacy and Future Impact
As she continues to advance in her career, Ankita Gaba's
legacy is already evident in the numerous lives she has influenced through her
work and teaching. Her ability to blend technical expertise with a genuine
passion for social media has set a high standard in the industry. Looking
ahead, her ongoing contributions and commitment to excellence are likely to
inspire future generations and shape the future of social media.
Personal Life and Family Connection
Ankita Gaba is currently unmarried but maintains a
close-knit relationship with her family and siblings. Her strong familial bonds
play an essential role in her personal life, providing support and grounding as
she pursues her professional goals.
A timeline for Ankita Gaba's career and achievements with
brief explanations:
Educational Background
2003-2006: Completed Bachelor’s degree in Management Studies
(Marketing) from the University of Mumbai.
2008-2010: Earned an MBA in Marketing from the Welingkar
Institute of Management.
Early Career
April 2006 - April 2008: Worked in public relations at Spin
Communique, Spin Media, and Universal Communications, focusing on film and
music promotions.
Entrepreneurial Ventures
June 2008 - August 2010: Founded Superchooha, an early
social media company in India.
November 2011: Co-founded SocialSamosa.com, a leading
platform for social media insights in India.
May 2015: SocialSamosa was sold to private investors for 2–3
crores.
Digital Marketing and Leadership Roles
May 2015: Co-founded GetEvangelized, focusing on digital
strategies for brand visibility.
May 2016 - April 2018: Partner and Business Head at
PrimeSoft Solutions, Inc.
June 2018 - February 2019: Vice President of Marketing at
Orowealth.
March 2019 - April 2022: Head of Marketing at Moneyfront.
April 2022: Became Head of Content and Community at Mahila Money.
Consulting and Recent Endeavors
September 2022 - Present: Digital Marketing Consultant.
January 2023 - June 2023: Co-founded fibi, serving as
Community Head.
Contributions and Achievements
June 2007: Joined Superchooha, establishing Mumbai chapter of
Social Media Club.
2013: Won “Social Media Entrepreneur of the Year Award” at
WATAwards.
2012-13: Listed among “Global Top 100 Social Media Agencies
and Consultants” by Sparkah.
Educational Contributions
Ongoing: Lecturer for social media courses at Mumbai
University.
Personal Life
Ongoing: Maintains close family relationships and is
currently unmarried.
Inspirational Impact
Ongoing: Continues to inspire professionals and set
benchmarks in the social media industry through innovation and leadership.
