Biography of Aminur Rashid: Chairman at Edison Group & Co-Founder of Pickaboo.com
Biography of Aminur Rashid
Aminur Rashid holds the esteemed position of Chairman at
Edison Group, where he plays a pivotal role in steering the conglomerate
towards continued success and innovation in Bangladesh's business arena.
Leadership in Consumer Electronics
Before his tenure at Edison Group, Aminur Rashid spent
nearly a decade at Siemens Bangladesh Ltd., where he excelled as the Head of
Consumer Electronics. His strategic leadership during this period significantly
impacted the company's market presence and growth trajectory.
Early Career and Education
Aminur Rashid's career journey began as a Marketing
Executive at Siemens Bangladesh Ltd., building upon his academic foundation
from the Institute of Business Administration (IBA) and the University of
Dhaka. His educational background includes a Master of Business Administration
(MBA) and earlier degrees in Public Administration.
Aminur Rashid: Co-Founder of Pickaboo.com
Aminur Rashid is a prominent figure in the e-commerce sector
in Bangladesh, notably recognized as the co-founder of Pickaboo.com. Located in
Dhaka, Bangladesh, Pickaboo.com was established to address the burgeoning
demand for reliable and diverse online shopping experiences. Since its
inception in 2016 under Silver Water Technologies Bangladesh Limited, the
platform has evolved into a comprehensive marketplace offering a wide range of
products including electronics, smartphones, cameras, kitchen appliances,
mobile accessories, and more.
The core philosophy of Pickaboo.com revolves around
providing customers with authentic products backed by official warranties,
convenient EMI facilities, and reliable home delivery services across the
country. This commitment to quality and customer satisfaction has been pivotal
in establishing Pickaboo.com as a trusted name in the Bangladeshi e-commerce
landscape.
The Genesis of Pickaboo.com
Pickaboo.com started its journey with strategic investments
from Edison Group and MoMagic Technologies HK, which provided the initial
momentum for its growth. As an omni-channel platform headquartered in Dhaka,
Pickaboo.com quickly gained traction by offering a seamless shopping experience
that bridged the gap between online convenience and offline reliability.
Biography of Aminur Rashid: Chairman at Edison Group & Co-Founder of Pickaboo.com/ Bangladesh/ Investor/ Startup/Edison Group/ Success story/ Investor
The platform's strategic approach to product diversification
played a crucial role in its early success. Beyond electronics and smartphones,
Pickaboo.com expanded its offerings to include home and kitchen appliances,
computing accessories, fashion items, health equipment, and makeup accessories.
This broad spectrum of products catered to the diverse needs of Bangladeshi
consumers, positioning Pickaboo.com as a comprehensive destination for both
tech enthusiasts and everyday shoppers alike.
Product Diversity and Market Presence
At the heart of Pickaboo.com's success lies its commitment
to product diversity and market presence. The platform boasts an extensive
array of categories such as mobile phones, tablets, computers, electronics,
home and kitchen appliances, lifestyle products, and digital gadgets. Each
category is meticulously curated to ensure quality and authenticity, meeting
the expectations of discerning customers in Bangladesh.
Pickaboo.com's journey is characterized by continuous
innovation and adaptation to market trends. By maintaining a robust supply
chain and fostering partnerships with reputable brands, the platform has been
able to consistently offer the latest products at competitive prices. This
proactive approach has not only sustained its market presence but also enabled
Pickaboo.com to stay ahead in an increasingly competitive e-commerce landscape.
Under the leadership of Aminur Rashid, Pickaboo.com
continues to expand its reach and enhance its service offerings. With a focus
on customer-centricity and technological innovation, Pickaboo.com remains
dedicated to redefining the e-commerce experience in Bangladesh, promising
convenience, reliability, and satisfaction to its growing base of loyal
customers.
Diversified Growth at Edison Group
Today, Edison Group thrives across multiple sectors
including mobile phones, accessories, logistics, footwear, appliances, power
solutions, and real estate. Md Aminur Rashid takes pride in Edison Group's
sustainable growth and its reputation as a trusted organization, achieved in a
remarkably short span of time.
Unique Offerings of Edison Real Estate
Discussing Edison Real Estate, Md Aminur Rashid highlights
its distinctive value propositions in Bangladesh's competitive real estate
market. Unlike joint venture projects, all developments by Edison Group occur
on owned land, ensuring full control over facilities and amenities
post-handover. This approach allows for ample open spaces and enhanced
lifestyle features, catering to the evolving needs of customers seeking quality
living environments.
Market Insights and Opportunity
In exploring the real estate sector, Md Aminur Rashid
identified substantial growth potential amidst challenges of fragmented player
professionalism and consumer trust deficits. Edison Group seizes this
opportunity by setting higher industry standards, attracting talent with a strong
organizational culture, and enhancing worker welfare, thus enhancing the
sector's overall dynamics.
Challenges and Strategies in Brand Building
Building a distinct brand in Bangladesh's dynamic real
estate market comes with its share of challenges. Edison Group navigates
obstacles such as escalating land and material costs, limited financing
avenues, and regulatory complexities. Despite these hurdles, the group remains
steadfast in delivering superior value propositions and maintaining
customer-centricity.
Impact and Vision
Aminur Rashid's leadership at Edison Group reflects a blend
of experience, vision, and a commitment to excellence. Under his guidance,
Edison Group continues to innovate and expand its influence across various
sectors, cementing its reputation as a cornerstone of Bangladesh's corporate
landscape.
Journey of Growth and Innovation: Md Aminur Rashid Reflects
on 25 Years
Reflecting on his illustrious 25-year journey since
graduating from IBA, Md Aminur Rashid shares insights into his career
evolution, beginning with Siemens Bangladesh. Over his 12-year tenure with the
renowned German company, he gained invaluable experience leading various
divisions in consumer and industrial products, complemented by roles as a
part-time faculty member in business schools. This period not only enriched his
academic knowledge but also honed his practical management skills across
diverse business functions.
