Bryan Rosenblatt: A Journey from Sales Executive to Venture Capitalist
Biography of Bryan Rosenblatt:
Bryan Rosenblatt is a Partner at Craft, where he assumes
leadership of the firm's New York office and plays a pivotal role on the
investment team. Prior to joining Craft, Bryan spearheaded the establishment of
Reddit's New York office and revenue team, achieving exceptional results by
driving revenue growth to over $100 million annually. His responsibilities
included overseeing sales, customer success, and creative strategy for the East
Coast region. During his tenure at Reddit, Bryan cultivated partnerships with
industry giants such as Google, Microsoft, Target, Coca-Cola, P&G, and HBO,
contributing significantly to the platform's success in the competitive digital
landscape.
A Seasoned Revenue Operations Expert
With a background in revenue operations, Bryan brings a
wealth of experience to Craft. Before his tenure at Reddit, he was an integral
member of Twitter's New York team, where he focused on acquisition marketing
and played a crucial role in the development of direct response ads offerings.
During this time, Bryan worked closely with emerging startups such as Harry's,
Bonobos, Peloton, Warby Parker, Casper, and Dollar Shave Club, contributing to
their growth trajectories. Bryan's expertise in revenue operations and
strategic partnerships has positioned him as a sought-after leader in the tech
and investment landscape.
Recognized Achievements and Investments
Bryan's contributions to the industry have been widely
recognized. He was named to Forbes 30 Under 30 list for Marketing &
Advertising in 2018, acknowledging his outstanding achievements and leadership
in the field. Additionally, Bryan has been honored by the Ad Council for his
commitment to championing nonprofit advertising initiatives focused on mental
health awareness and diversity & inclusion. As the founder of Riverside
Ventures, Bryan has demonstrated his prowess as an investor, with successful
investments in companies such as Carta, Citizen, Bonobos, Slack, Robinhood,
DocuSign, and Dapper Labs. His remarkable track record and leadership have
solidified his position as one of the most influential figures in the
investment community.
Global Horizons: Brendan's Educational Journey from UConn to
Charles University
University Journey (2007-2011):
Brendan's academic journey began at the prestigious
University of Connecticut School of Business, where he pursued a degree in
Business Management and Entrepreneurship. During his time at UConn, Brendan
immersed himself in various academic and extracurricular activities, honing his
leadership, and teamwork skills. He demonstrated a strong commitment to
academic excellence and a passion for entrepreneurship, laying the groundwork
for his future endeavors in the business world.
International Exposure (2009):
In a quest for global perspectives, Brendan embarked on a
transformative journey to Charles University, where he gained invaluable
insights into international business and culture. This experience broadened his
horizons, fostering a deeper understanding of global markets and enhancing his
adaptability and cross-cultural communication skills. Brendan's time at Charles
University marked a significant chapter in his personal and professional
development, shaping his outlook and aspirations in the global business
landscape.
Early Career and Education (2007-2011):
Brendan embarked on his professional journey during his
college years, securing an internship with the New York Mets' Brooklyn Cyclones
from May to August 2007. This experience provided him with valuable insights
into the sports industry and ignited his passion for business. Following this,
Brendan transitioned to StudentCity.com in May 2008, where he assumed the role of
Director of Sales. Over the course of three years, he honed his sales and
leadership skills, laying a solid foundation for his future endeavors. In the
summer of 2009, Brendan further diversified his experience by working with
Creative Artists Agency (CAA) Sports, gaining exposure to the dynamic world of
sports business. His dedication and drive caught the attention of industry
peers, leading to a stint in corporate sponsorship sales with Madison Square
Garden in 2010. Brendan's early career was marked by a relentless pursuit of
excellence and a commitment to learning and growth.
Transition into Tech Sales (2013-2015):
In April 2013, Brendan made a strategic career move into the
tech industry, joining Twitter as part of the Brand Partnerships team. His tenure
at Twitter, spanning over two years, was characterized by significant
contributions to sales growth and the establishment of partnerships with
leading brands such as Bonobo's, Harry's, and Casper. Brendan played a pivotal
role in the development and rollout of new advertising products, demonstrating
his ability to innovate and adapt to the evolving needs of advertisers in the
digital landscape.
Reddit and Leadership (2015-2018):
Brendan's career trajectory reached new heights when he
joined Reddit, Inc. in June 2015 as the Head of Sales, East Coast. Leading the
company's New York City office and revenue team, he spearheaded initiatives to
expand Reddit's advertising platform and foster relationships with key clients
and agencies. Brendan's leadership was instrumental in introducing Reddit's
advertising platform to agencies and clients, driving growth across the East
Coast market. Over three years and six months, he made significant strides in
positioning Reddit as a key player in the digital advertising space, earning
recognition for his strategic vision and execution.
Venture Capital and Entrepreneurship (2017-Present):
In December 2017, Brendan ventured into entrepreneurship,
founding Riverside Ventures, where he focused on personal and SPV investments.
Leveraging his extensive experience and network, Brendan made notable
investments in companies such as Bonobo's, Lambda School, and Citizen. His
entrepreneurial spirit and keen eye for investment opportunities led him to
co-found Craft Ventures in November 2018. Initially serving as Principal before
becoming a Partner, Brendan has been instrumental in driving strategic
investments and supporting portfolio companies at Craft Ventures. His journey
from sales executive to venture capitalist is a testament to his resilience,
adaptability, and unwavering commitment to excellence.
Bryan Rosenblatt's Strategic Shift from Twitter to Reddit
Three years ago, Bryan Rosenblatt made a strategic career move from the brand partnerships team at Twitter to a similar role at Reddit. This transition marked a significant shift in his career trajectory and allowed him to leverage his expertise in building and nurturing partnerships within the social media landscape. At Reddit, Bryan played a pivotal role in the platform's remarkable growth, particularly in expanding its sales team from 10 members to over 100. This expansion was closely aligned with securing high-profile partnerships with renowned brands such as Coca-Cola, Google, P&G, and HBO, underscoring Bryan's strategic vision and leadership capabilities.
Biography of Bryan Rosenblatt: A Journey from Sales Executive to Venture Capitalist
Championing Nonprofit Advertising and Diversity Initiatives
Bryan Rosenblatt's contributions extend beyond business
success to social impact and diversity initiatives. He has been recognized by
the Ad Council for his advocacy and leadership in championing nonprofit
advertising campaigns aimed at raising awareness around suicide prevention.
Bryan's commitment to leveraging advertising for social good reflects his
dedication to making a positive impact in the community. Furthermore, Bryan has
demonstrated his commitment to fostering diversity and inclusion within the
startup ecosystem by investing in ventures led by underrepresented and minority
founders. Through his investments, Bryan aims to empower diverse entrepreneurs
and contribute to a more inclusive and equitable business landscape.
A Visionary Leader with a Heart for Social Impact
Bryan Rosenblatt's journey from Twitter to Reddit
exemplifies his strategic acumen and leadership in the digital media industry.
His ability to forge impactful partnerships and drive revenue growth has been
instrumental in the success of both platforms. Beyond business success, Bryan's
dedication to social impact, as evidenced by his work with the Ad Council and
investments in diverse startups, highlights his commitment to making a
difference in the world. As a visionary leader, Bryan continues to inspire
positive change and drive innovation in both business and social spheres.
Bryan Rosenblatt: A Partner at Craft Ventures
Bryan Rosenblatt currently serves as a partner at Craft
Ventures, where he brings a wealth of experience in revenue generation,
strategic partnerships, and investment. Prior to his tenure at Craft, Bryan
played a key role in driving growth and success at Reddit's New York office,
leading the revenue team to remarkable achievements. During his time at Reddit,
Bryan forged partnerships with industry giants such as Google, Microsoft,
Coca-Cola, and HBO, contributing to a tenfold increase in revenue and scaling
revenue to over $100 million annually.
A Track Record of Success and Leadership
Before his role at Reddit, Bryan was an early member of
Twitter's New York team, where he collaborated with brands like Peloton,
Harry's, Bonobo's, Casper, and Under Armour on acquisition marketing
initiatives. His strategic insights and innovative approaches played a crucial
role in driving customer acquisition and brand growth for these companies.
Additionally, Bryan is a seasoned investor, having founded Riverside Ventures
in early 2017. Through Riverside Ventures, Bryan has made impactful investments
in companies such as Carta, Citizen, Bonobo's, Slack, and Dapper Labs,
showcasing his keen eye for promising opportunities and dedication to
supporting entrepreneurship.
Recognition and Impact in the Industry
Bryan's contributions to the marketing and advertising
landscape have earned him prestigious accolades and recognition. In 2018, he
was named to Forbes 30 Under 30 list for Marketing & Advertising,
acknowledging his exceptional achievements and leadership in the field.
Furthermore, Bryan has been lauded by the Ad Council for his advocacy of
nonprofit advertising campaigns focused on mental health awareness and
diversity & inclusion. His commitment to driving positive change extends to
his inclusion in Business Insider's Top 100 Seed Investors in 2021, affirming
his status as a respected figure in the investment community.
Some Companies where Bryan Rosenblatt invested
- Brightland - Food Products
- Acquire.com - Media and Information Services (B2B)
- Underdog Fantasy - Entertainment Software
- Haus – Beverages
- Stackin - Information Services (B2C)
- Bitsbox - Educational Software
- Lalo - Home Furnishings
- Aunt Flow - Personal Products
- Datasembly - Business/Productivity Software
- Alter - Multimedia and Design Software
- Slack – AI-powered platform
- Bonobos – e-commerce-driven apparel company
- Layer 6 – AI research lab of TD Bank Group.
- Density – builds the technical infrastructure for cities, buildings
Bryan Rosenblatt: Career Timeline
(2007-2011):
- 2007 (May-Aug): Intern at New York Mets: Brooklyn Cyclones.
- 2008 (May): Joined StudentCity.com as Director of Sales.
- 2009 (Summer): Worked with Creative Artists Agency (CAA) Sports.
- 2010 (May-Aug): Corporate Sponsorship Sales at Madison Square Garden.
(2013-2015):
- 2013 (Apr): Started at Twitter in Brand Partnerships.
- 2015 (Jun): Transitioned to Reddit as Head of Sales, East Coast.
(2017-Present):
- 2017 (Dec): Founded Riverside Ventures.
- 2018 (Nov): Joined Craft Ventures as a Partner.
(2018-2021):
- 2018: Named to Forbes 30 Under 30 list for Marketing & Advertising.
- 2021: Included in Business Insider's Top 100 Seed Investors.
Investments:
- Riverside Ventures: Invested in companies like Bonobos, Slack, and Dapper Labs.
- Craft Ventures: Involved in investments in various startups such as Brightland, Stackin, and Aunt Flow.
This timeline outlines Bryan Rosenblatt's journey from his
early career in sports and entertainment to his transition into tech sales,
entrepreneurship, and venture capital. Throughout his career, Bryan has
demonstrated a knack for strategic partnerships, revenue generation, and
investment, earning him recognition as a leader in the industry.
